How to Use Header Tags for SEO

In SEO, as in life, we sometimes have a tendency to over-complicate things. Even when you’re just learning about SEO, it’s easy to get wrapped up in complex theories. But while you’re investigating things like how Google values social media, also be prepared to grab some of the low-hanging fruit. Getting your header tags right
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Increase Your Blog Traffic With A Clever Internal Linking Strategy

It s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the most important traffic source is your blog. That s why an optimal internal linking strategy can only bring benefits on both your on-site and off-site traffic. Let s see why. It s Traffic, It s SEO The vitality of your blog starts on your blog itself. When you take care of your blog and you put your visitors first, you will do anything in your power to make your blog irresistibly interesting and to offer your visitors all you can to keep them from visiting other resources but the content you offer. That doesn t mean you shouldn t add outbound links at all, only that your own content is your priority instead of outside resources. A clever use of keywords and inter-posts linking wi
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Should Your Company Website Have A Mission Statement?

You see this often on your partners and competitors websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements in this post. Should your company display a mission statement on the official website, too? Would it help customers or users understand your business better than if you had no mission page? I asked 3 experts if they believe a company website really needs a mission statement or if it s just a waste of time. I got 2 positive responses and 1 negative. Read on to find out what these experts think, and whose thought you align with. In Favor Of Mission Statements Cormac Reynolds (www.myonlineMarketer.co.uk) Cormac Reynolds Yes, I think it should. It showcases what a business is setting out to do, this in turn will set expectations from clients always a good thing. Ad
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Increase Your Blog Traffic With A Clever Internal Linking Strategy

It s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the most important traffic source is your blog. That s why an optimal internal linking strategy can only bring benefits on both your on-site and off-site traffic. Let s see why. It s Traffic, It s SEO The vitality of your blog starts on your blog itself. When you take care of your blog and you put your visitors first, you will do anything in your power to make your blog irresistibly interesting and to offer your visitors all you can to keep them from visiting other resources but the content you offer. That doesn t mean you shouldn t add outbound links at all, only that your own content is your priority instead of outside resources. A clever use of keywords and inter-posts linking wi
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HTTPS On Blogs and SEO: Is It Really Necessary?

Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that websites that people access from Google are secure . To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters. But while HTTPS may offer a thin layer of security to e-commerce websites and any website that uses even a simple shopping cart, it is opinable that it may also make sense to implement on blogs and static websites that don t ask the end user for sensible information. Michael Martinez published an interesting post on why HTTPS doesn t ensure 100% protection and why all the enforcement is technically meaningless on static sites, since they don t collect user data. As for SEO, only bloggers and webmasters who care about the small ranking signal may be interested in making the switch from HTTP to HTTPS. The others may still find it irrelevant and a waste of
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Difference Between .HTACCESS and ROBOTS.txt File

By Ralf Appelt (cc) It gets tough when you are a total beginner at the technical sides of running your own blog or website. I remember it took me a while to figure out the difference between the .htaccess file and robots.txt, because even though I always loved anything IT and computers, the first time you encounter a new object or concept, your mind needs a bit of time to absorb the workings of it. And .htaccess and robots.txt are the two files in the root folder of your website that you really can t live without, so learning what they are and how they work is critical. In this post I will explain you what they are, why they matter and how you can use them to your advantage, with a few examples to make learning easier and faster. The Difference Between .HTACCESS and ROBOTS.txt File A first general definition of this difference is that .htaccess is used mostly for internal access, whereas robots.txt manages external access. Internal because .htaccess tells your Apache server how to han
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Does Guest Blogging Help With SEO Rankings?

Free Blog Photos (cc) I know, I know controversial topic after Matt Cutt s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the all nofollow reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now. But it s a question everybody keeps asking: Does guest blogging still help with SEO? The answer is neither yes or no, but actually slightly more complicated. I got two writers to share their ideas for this post. Their insight makes it clear that things have changed, but not so much to the smart (and honest) business. Read on and take away. Guest Blogging Doesn t Help With SEO Rankings As It Used To Deborah Anderson from Social Web Cafe recalls when it was easier to rank with guest blogging and why it doesn t work as it used to: Previously, there was some SEO benefit with guest blogging because of the dofollow links.  Of course,
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