Social Media Marketing News Jobs: November 2013

webrtc seo WebRTC is an increasing standard founded in the capability to perform peer-to-peer and real time video and voice communications, implemented through the use of a browser. There is no plug-ins needed in this regard. This has ultimately resulted to a buzz in the united communications industry. While the earlier applications offer a lower quality of video and voice communications from different vendors, the step to looking at the next level may seem too risky for many companies.

Introduction to WebRTC

Since the emergence of the idea revolving around the use of WebRTC, many industries and companies are eagerly anticipating the use of its functionalities. At the same time, there are also misconceptions created along the way. For one, this protocol will not be an alternative or a replacement of the VoIP infrastructure, or the video conferencing systems. The earlier applications for WebRTC are now beginning to influence companies, offering cheaper and simpler real time communications options.

To understand fully how WebRTC works, it is vital to understand the truth and the misunderstandings behind its overall implementation. The following will promptly describe what WebRTC can do, and what it cannot do.

What it CAN do

In a nutshell, WebRTC has the capability to:

Be effective especially for consumer facing companies

These days, customer facing websites thank WebRTC functionalities in the success of their enterprise. This allows different businesses to improve their abilities with capabilities such as click-to-call for their customers. The best part is that, enterprises do not have to pay and invest in toll free services, since the calls come from the Internet.

Eliminating the need to download different plugins for video calls

This pre-standardized and open source protocol is enabled in Mozilla Firefox and Google Chrome web browsers. While WebRTC is not being supported in all browsers, there is still a need to use plugins.

Microsoft is already planning to provide support to WebRTC, while meeting its needs. Apple will most likely support it after its finalization. One of WebRTC’s capabilities is to host both external and internal meetings with the use of the web browser rather than using an installed plugin or client.

Once WebRTC becomes more stable and fully completed, enterprises will become more familiar with all the standards that it will introduce. As a matter of fact, there is a tendency that businesses will begin to write their own applications in order to take advantage of cost savings and functionality.

What it CANNOT do

Create security issues revolving around video calling

Encrypting capabilities when using WebRTC video or audio session are able to be implemented. However, the clients who are supporting video conferencing will also need to negotiate whether they support encryption or not. Video conferencing is still a different protocol, and WebRTC is not an alternative option.

Create an alternative infrastructure for VoIP/video conferencing

These days, development of software revolving around WebRTC applications is reaching a new level. However, the fact remains that not all enterprises jump to completely replace their standard systems. The idea is still the same wherein all the currently existing infrastructures will serve as a support to the WebRTC infrastructure. It will not become as an alternative to such existing structures.

It is clear to note then, however, that while these WebRTC applications are not created to replace the currently existing technology, they can assist in filling the gaps. A lot of companies have been focusing on the advantages that WebRTC is offering. It offers customer engagement while incorporating its infrastructure to the existing workflow. Since there are encryption capabilities that are closely associated with the current protocol, even organizations such as healthcare and financial companies are also interested in using WebRTC.

Michelle Patterson is an avid technology blogger and writes extensively about IP/VoIP and Unified Communication. She works with some leading companies to understand the trends of these modern communication technologies.

WebRTC Peer to Peer VoIP Video Marketing – Click to Tweet

WebRTC Peer to Peer VoIP Video Marketing

seo-2014-techniques With Google’s algorithm constantly on the move, it’s hard to keep up with what’s considered right and wrong in the world of Internet and Search Engine Optimization (SEO). Barricades between offline and online business have broken down and the rapid shifts in technology, and the way customers adapt to it has transformed businesses significantly.

Most of us are well aware of how vital SEO is to any successful blogging or marketing campaign and therefore be implemented using the right methods. Now, with companies so heavily dependent on major search engines like Google because their customers congregate there, SEO is fast moving from optional to mandatory.

SEO is intricate for numerous of reasons, from sudden rank changes to mysterious algorithm updates, Google takes several factors into account when ranking a webpage – and just to throw marketing types into a complete spin every now and then, they keep changing it.

So how do you stay on your toes and avoid making costly SEO mistakes? We delve into a few to avoid for 2014, and how implementing these suggestions will not only bring you more traffic, but also strengthen your company and speed you toward your strategic goals – at a lower cost of course.

No Content Focus

It’s no secret that content is super important in the eyes of both Google and consumers, but the focus on useful and relevant information is still the number one costly SEO mistake. 2014 is the year to forget over-the-top heroic content and shift your focus to something that listens to your target audience and reaches out through the screen to entertain, influence and solve the problems that keeps them tossing and turning at night.

Content is just that – content, until it has the ability to entice a group of listeners, wriggle its way into something that is sharable and create discussion or debate. Companies that spew out content simply like its advertising will not go far in the New Year, each article needs to have a specific focus and deliver on the promise of your email headlines and landing pages.

Content Isn’t Diverse Enough

On that note, varied content is more likely going to boost your website’s ranking. When we think of content marketing, it’s easy to get into the mindset of just using words but content that mixes between text, images and videos will fuel your audience’s hunger for visual impact much more.

Whilst the saying a picture can paint a thousand words is very much true in this case, that’s not to say it’s an ideal method to replace text with images. Visually appealing content is encouraged by Google and consumers but because the search engine spiders crawl text much easier, include both so the message and keywords are read by all.

Being Stuck in a Rut

Google moves quickly, and with new developments constantly evolving it’s easy to get left behind so having your finger on the pulse is even more crucial than ever. Businesses that are clinging on the past and what used to work aren’t keeping up and in term, getting stuck in a serious rut.

If each financial year your budget goes solely to the same investments as the year before, you’re fast missing the benefits claimed through effective SEO. Planning for tomorrow and being two steps in front (well, maybe not of Google!) has never been so important to implement and embrace the constant technology advances and changes. If you haven’t done so already, invest in Google analytics and hire a SEO expert to help you concentrate on the important factors. Everything in marketing can be measured, so if you forking out money for something that’s not tracking your valuable time and efforts, it’s the perfect interval to stop looking in the rear-view mirror and sticking to the ‘old ways’.

Anchor Text Keywords Not Diverse Enough

2014 is all about mixing it up and your anchor text keywords are no different. If a single keyword is being used over and over again when linking to your content, not only will Google deem this as spammy but readers that follow your work are going to lose interest – fast.

If your anchor keyword is ‘timber flooring’ think outside the box and try combinations like ‘benefits of timber flooring’, ‘timber flooring for outside’ or ‘timber flooring decking’ to broaden the horizon a little.

Not Understanding the Importance of Social Media Popularity

If content is useful, enticing, fresh and interesting, it gives people a reason to share it. To Google, well, to anyone in fact – the more social media shares a piece have the more valuable that content appears.

Social engagement and popularity is one of those crucial factors we can’t seem to avoid, regardless of whether or not we want to jump on the social media bandwagon. Having your content shared all over social media sites helps to obtain better SERP (Search Engine Results Page) rankings. For 2014, aim to include social media buttons to your website and at the bottom of any articles or blogs – this will encourage readers to share the information and help build your social media and Google popularity.

Writing Little Content

With Google rolling out an algorithm update to feature websites in its search results consisting of detailed content, it’s clear that writing 300-400 word blogs is just not going to cut it anymore. Nowadays, people are hungry for information and many websites are suffering from posts that are simply too short and not fueling the fire.

When it comes to SEO rankings, these short articles are considered low quality, so to tempt people too write more meaty content – Google is rewarding you with higher search rankings. A recent study shows the increase in search traffic listed in the “in-depth articles” section of popular content, effectively promoting articles that are on broader topics with comprehensive information. Whilst it can be hard to consistently write articles with 2,000+ words, the dedication and helpful content you’re providing will definitely be noticed – so staying away from writing short, basic posts is an ideal option for 2014.

Lack of Mobile Compatibility to your Website

The rapid rise of people using mobile internet or IPads as opposed to desktop computer is no new information, yet so many websites we visit aren’t compatible for it – why is that? Not only is it frustrating for the user, but it makes you question why companies are so far behind the times.

A responsive web design that caters for this technology advance is so vital, unless of course you do want to be left behind. For 2014, ensure your website is perfectly viewed and accessible from various devices, whether it’s a tablet, desktop computer or smart phone – this will encourage a positive user experience and help boost your SEO rankings.

So, what will your New Year’s resolutions be?

This article is written by Jayde Ferguson, who writes for White Chalk Road, Perth’s SEO experts.

Costly SEO Mistakes to Avoid in 2014 – Click to Tweet

Costly SEO Mistakes to Avoid in 2014

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Monday, November 25, 2013

WebRTC Peer to Peer VoIP Video Marketing | Bosmol - Social Media & Web 2.0 Internet Marketing News