Monday, January 26, 2015

Email Turns 44 in 2015 | Bosmol Social Media News

In 2015, email celebrates its 44th birthday. While electronic mail messages have been around since 1971, their format and the way we use them has changed tremendously in the past 44 years. In celebration of email’s anniversary, let’s take a look back at its history via this infograhpic from Reachmail.


Email was “born” in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (a message whose contents he unfortunately can’t remember today). Electronic mail soon found a fan in Queen Elizabeth II, who became the first head of state to send an electronic mail message in 1976, and from there, it spread quickly. In 1978, the first electronically sent advertisement went out over a network of government and university computers.


One of electronic mail’s hallmark features is its capacity for brevity- or how easy it is to send short, quick messages. This characteristic first began in 1982, when the word email was first used; that same year, Scott Fahlman used the first ever smiley “emotion.” In 1989, AOL’s signature phrases were recorded by radio man Elwood Edwards; among them was “You’ve got mail!” which later became the title of a Warner Bros. major motion picture that topped $250 million at the box office.


Microsoft became a major player in the email game in 1997, when they bought Hotmail for about $400 million and released Microsoft Outlook. However, as email became more and more popular, people also began to abuse it. The word “spam” was added to the Oxford English Dictionary in 1998, and in 1999, a fake email claiming that Bill Gates planned to share his wealth with Internet users was forwarded by millions.


In response, George W. Bush signed the CAN-SPAM Act into law in 2003, making it the US’ first national standards for sending commercial emails. In 2004, the FTC codified email spam laws, and the next year, SPF became the first technology established that verifies email senders’ identities. In 2007, the Internet Engineering Task Force adopted anti-phishing security protocol DKIM.


During the early 2000s, Internet users began having some fun with email. On a 2003 episode of The Simpsons, for example, Homer revealed that his email address was chunkylover53@aol.com. In 2004, LOL and several other Internet acronyms were recognized in the Oxford English Dictionary, and multimedia emails were introduced that year after the MMS World Congress in Vienna. Google released Gmail to the public in 2007. Email also officially became “email” and not “e-mail” in 2011.


These days, you’re hard pressed to find someone without an email address. In the 2008 presidential campaign, candidate Barack Obama was able to compile a database of over 13 million email addresses, and in 2012, researchers reported that 90 million Americans accessed their email on a mobile device, with 64% doing so daily. To help users avoid email overload, Google introduced Gmail tabs in 2013.


Unfortunately, hackers have gotten smarter as well (probably not helped by the fact that many people’s passwords are still “password,” “123456,” or “qwerty.” In 2014, hackers made headlines when Sony Entertainment was hacked, and hundreds of sensitive emails were released. Although the government blamed North Korea, North Korea denied responsibility.


Email has changed our lives in its first 44 years, and while we can’t predict what’s coming next, one thing’s for sure- we’ll be hearing “You’ve got mail!” for quite awhile!



Email Turns 44 in 2015

Tuesday, January 6, 2015

Will BlackHat SEO still work in 2015? | Bosmol Social Media News

2015 SEO TechniquesBlackHat SEO refers to tactics and techniques which focus on achieving high SERP positions without following the search engine guidelines. Some of these tactics and techniques are parasite hosting, keyword stuffing, cloaking and sneaky redirects, hidden text and links, paid links and doorway pages . Non of these tactics works if used independently, but if they are used all together, they have the potential of getting a site rank high.


BlackHat SEO has a few advantages, like achieving top results very fast, targeting many keywords and it is also very easy to do for low-competition keywords. However, they also come with significant disadvantages: they are easily detectable by search engines and users; they only work on the short term; moreover, they put the sites that use them at risk of being penalized by the search engines. Google does not approve of these blackhat tactics because they work well, even if on the short term, and, in doing so, they make paying Google advertising money unnecessary.


Not all blackhat SEO tactics are created equal. Some of them are difficult to remove once the site you used them for is penalized by Google. The ones that are easy to fix include hidden links and hosted doorway pages when added to a domain you control. On the other hand, comment spamming is impossible to fix because you have no way to delete the links you spammed on other blogs, they could be live for years on end.

Even though Google has made several major changes in its ranking algorithm the last couple of years (Panda, Penguin and Hummingbird), changes that are meant to better detect unnatural links, I believe there is still room to use blackhat SEO tactics, especially for the most searched for keywords . 2015 might be the year of blackhat SEO. As the industry as a whole tends to adapt to the ever present changes in search algorithm, the black-hat practitioners are still using their tactics to achieve their goal.s i think Google needs to do a better job at maintaining the integrity of search rankings and recognize unnatural links .



2015 seems a good year for a few select blackhat techniques, that are derived from whitehat techniques with a little twist. Things like buying twitter followers, google plus circlesfacebook likes and Instagram Followers may become a thing of the past. One of them is guestblogging. A balckhat guest blog post could be made on a blog that is not related to your niche. To make it even more blackhat, you could use an optimized anchor in your blog post. Optimized anchors are still in use, and doing well not only in guest blog posts. The idea is to not over optimize the anchors. Linkbuilding is still an awesome way to help with your SEO even in 2015 because it is cheap, relatively easy and quick.


The caveat here is to not use low-DA backlinks. Heavy keyword content is still working. If you do not use long tail key words, if you add more content, not only more keywords in your text, you should be off the radar. The last blackhat technique I will cover is backlinking. While throwing a huge amount of links to a site will not do any magic, using this tactic combined with content, social media, and onsite factors might bring massive authority, high rankings and a lot of traffic .


The expected updates of the Google algorithms could swipe away many sites that use blackhat techniques. It is only a matter of time as when they to it and it is also a numbers game, as not all sites will be penalized. SEO is not dead and replaced by social media marketing, but it is changing at a fast pace. We just need to adapt to even its slightest changes and we will prevail, either in the white, gray of black spectrum.



Will BlackHat SEO still work in 2015?