5 Steps To Maximize Infographics Exposure | Bosmol Social Media News

Just like with building a website; no one will find it without the proper marketing. The same goes for infographics. If you research and design the best infographic, but have no way of marketing it to the public more often than not it will fail. This is an unfortunate truth, but following the steps below can help avoid such infographic pitfalls.

1. Research – Make sure to do your homework when it comes to researching a subject. Cite your facts and double check for accuracy. The last thing you want is to spend hours of time designing a misinforming infographic. Always check where the numbers came from and make sure it makes sense.


2. Design – This is the most important stage of an infgraphic. Without a good design all the time and effort is gone to waste. You need to find a way to organize all the data in a clear and concise way that is easy to read. It must make sense and flow throughout the entire infographic. This can be difficult and takes practice.


3. Publish – You want to publish the new infographic on your website or blog first as a way to get credit for having the first copy. This is for SEO purposes and will help your infographic rank in Google and other search engines. Write a few paragraphs of text before and after the infographic as the search engines love to see original content and the infographic can back up the text. A few paragraphs are all you need here. Below the infographic you want to have a click to embed box where people can copy a strip of HTML code and paste it directly to their website and have the infographic appear with credit back to your site. This is the beauty of an infographic. Also, you want to have social sharing buttons on this page so others can like, tweet, share, pin, etc. the infographic to their personal social networks.


4. Directories – After you have added the infographic to your own website or blog you want to begin to distribute it across the web. This means finding infographic sites such as infographic.ca or free image sharing sites such as flickr. There are thousands of websites available so pick and chose those that receive high volumes of traffic and those that are niche related as these will have the biggest impact on your search engine rankings and exposure online.


5. Press Release – After all of the above steps have been completed it wise to craft a press release about your newly created infographic. Write an original AP style piece and submit it to free and paid press release directories across the web. This will bring in an influx of new traffic and backlinks to your website.

By following these steps you will maximize the exposure your infographic gets to the world. It is just like building an amazing website, if no one is going to it then it is useless. The same goes for infographics. You can spend tens of thousands of dollars doing the market research and creating the infographic, but without the proper exposure no one will see it.

5 Steps To Maximize Infographics Exposure

Visual Media Enhances Social Media Marketing Campaigns | Bosmol Social Media News

People may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies. Presently, multimedia microblogs have caught the attention of social media marketers because pictures actually accentuate the brevity of content.

Given the exponential increase in the popularity of photo-sharing sites such as Instagram and Pinterest, we can certainly declare that digital communications has catapulted visual media. A tweet may be just 150-character long but a picture accompanying the tweet only increases the relevance of those 150-characters.

Most people get hooked onto your content provided you also associate relevant pictures with those posts. One needs to bear in mind the expectations of the target audience while posting those pictures.

Video, audio, and text may be the key fundamentals of content, but visuals in the form of pictures and images help encapsulate the attention of your target audiences.

Most people would prefer seeing a neat picture of any consumer gadget before deciding to purchase it. So, if you write a review of a consumer gadget, make sure you include a decent image of the product with the review. Graphics also form an integral component of visual media. While describing any comprehensive procedure, animations and graphics only add to the appeal.

Suppose you are launching a series of technical books on a certain type of software. You need not add all the images of these books onto the website or blog, rather you can incorporate graphics and animations in the form of “Call to action tab”. The “Call to action tab” can be linked to your Facebook or Pinterest page that you extensively use for promoting your business.

On the Facebook page, make sure that you include some interesting graphics and animation slides that actually hold the attention of the consumer. Most infographics and statistical charts are shared through this manner on the Facebook page of brands. Infographics are images that creatively blend lot of information in a sequenced manner.

While sharing infographics on social media platforms such as Facebook and Pinterest, all you need to do is add a little note that is relevant with the pictures. This increases the ease of referring these infographics.

Visual Media Enhances Social Media Marketing Campaigns

Social Media Marketing Strategies for Small Businesses | Bosmol Social Media News

Operating any type of business in today’s economic atmosphere can be tough, but a small startup trying to branch out is really up against a lot. Not only does the sheer amount of competition hinder one’s odds of success, but the fact that you’re not an established, trusted brand really works against you in social media and with online advertising in general.

Luckily, there are a few different strategies you can implement in order to turn the tables. Instead of being seen as another in a long line of disconnected, self-interested, Johnny-come-lately businesses, you can use social media marketing techniques to be seen as a trusted, socially-aware, caring brand.

Social Media Strategies to Implement for Small and Startup Ventures

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Facebook Marketing

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Using Facebook for business doesn’t cover the entire gamut of social media options, but it is the most popular site and thus gives you the most marketing options. While you still want to explore sites like Twitter, Pinterest, YouTube, LinkedIn, and other popular networks, Facebook is where you should put in the most investment to start.

With Facebook marketing, think about reaching out as a brand. You want to go beyond advertising your services and instead engage people. This can be done in a few inexpensive ways, including:

• Creating intriguing, interactive promotions (games, puzzles, etc) that offer people real incentives for their participation through email addresses, mobile numbers, or some other trade-off


• Posting material that gets directly to the root of the niche; i.e. solving a common problem with your market and doing it in a fun new way


• Encouraging sharing and other engagement through calls to action to ensure that the word is spread about your brand


• Making the most of ad formats like Sponsored Stories and Promoted Posts, reaching a large number of News Feeds


• Using a Facebook marketing tool, like a great ad-management app, in order to control your costs, test your ads, and target the right demographics

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Email Marketing

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Though it’s a method as old as email itself, it’s still a great way to implement a solid social marketing campaign. To start this type of campaign, you’re going to need a mass mailer and/or auto-responder, a good word processor for formatting, and a great angle to pitch.

Using promotions from Facebook and other tactics that drive people to opt into your network in some fashion (newsletters, RSS feeds, etc), you can build a big list of subscribers and send out emails with your pitch.

You can also tie mobile marketing in here, with promotions and other lures that require people’s mobile numbers. You can get really personal with this type of ad, using people’s names and marketing directly to them. The idea with email marketing and mobile marketing is to reach out to people directly to pull them further into the funnel.

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Article Marketing

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This is a great type of marketing based on the cost-effectiveness of providing written content to various article directories, blogs, and other sites that accept content. The idea behind article marketing/content marketing is to provide an intriguing article which contains a link back to another destination.

The best articles are product reviews, how-to and tips-based articles, and other articles that offer information in a streamlined, easy-to-read format. Don’t be very wordy. Break your content up with subheadings and bullets. And always edit your work. A misspelling is bound to slip by occasionally, but sloppy work just won’t cut it.

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Referral Marketing

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You can offer a referral system and promote it through social media sites, email marketing, or through your articles. You can create landing pages and drive traffic there through a wide assortment of tactics. The important thing is that you pin down how you want the referral system to work.

For instance, maybe you’re offering someone 10% off of a purchase if they refer people. Or maybe you want to give away free products if someone refers X number of people. By adding incentive to share, your brand spreads a lot quicker through the social atmosphere. As long as you’re offering something of value, people will always want to participate.

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General Tips to Use with the Marketing Methods

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The marketing methods listed above can help a small business expand in the social realm. However, there are a few things that you want to keep in mind universally. Whatever you’re doing, remember:

• Keep the quality of your posts up, presenting professional material


• Make your content very intriguing to your audience to draw engagement


• Cater directly to a specific niche by solving a problem


• Market on a regular basis to show consistency


• Be very consistent with your brand image across different channels and methods


• Don’t be afraid to mix things up a bit; different promotions, videos, infographics, etc


• Always research the market and follow various hashtags and trends, competitors, and other aspects of the market so that you can change and adapt where necessary


• Don’t skimp on the tools you need to market successfully, whether it’s analytics software, an ad-management tool, a photo and video editor, or any other tool you can use

Small businesses don’t have to be behind the proverbial 8 ball simply because they’re newer to the scene and don’t have the capital available that larger corporations do. By taking advantage of the different types of social marketing online, any small business can ultimately earn a big reach.

Simon Campbell is a writer for Qwaya, a technology company specializing in Facebook marketing. Simon Campbell loves to write about social media and spend a lot of times reading about social media marketing. If you have more social media marketing questions, feel free to ask Simon on Twitter

Social Media Marketing Strategies for Small Businesses

How to Build a Next-Gen Marketing Team for Your Organization? | Bosmol Social Media News

An all-out marketing onslaught to beat the sense out of your brand competitors requires a superb marketing plan, and an extraordinary marketing team to implement the same. In this digital age, it wouldn’t be wrong to say that digital marketing has assumed equal or even greater importance than your traditional marketing channels and thus having a good balance is exceptionally vital for an organization’s success.  Here are the basics of hiring the best talent.

Organizations, no matter how small or big needs a good marketing team to get it going. A good product without good marketing has a hard time surviving in the cut-throat competition. For good marketing one has to have the right team. There are a lot of people out there who have their own views about hiring the best marketing people. According to some, experienced professionals with experience in digital are the best, while for other hiring executives, fresh graduates who have a will to learn do the job perfect. Some would like you to believe that a specialist for every role will be best while others suggest a team where individuals can don multiple hats

Here are some tips for hiring a next gen marketing team for your company:

Find candidates with strategy and vision

The first step to devising any successful marketing plan is to have a vision. Every recruiter wants to know where the prospective employee wants to take the brand. What is his idea about the ultimate achievement? Does the vision of the company align with that of the candidate’s? Next you need to ask the candidate about his strategic initiatives to achieve the vision.

If you want an employee who can succeed in the given position and proceed to higher levels of hierarchy, say become a marketing manager from an executive, you have to make sure that the individual is equipped with strategic capabilities. Individuals who bring in strategy know how to properly allocate resources to achieve maximum results. However make sure to find the balance between strategic marketers who plan for longer-range campaigns and tactile marketers who work on current one.

Hire candidates who are willing to learn

In the rapidly changing marketing landscape, one has to be constantly on his toes so as to not remain behind the evolving times. Especially, when we talk about digital marketing, where nothing is permanent, it becomes imperative to have employees who are dedicated to learning. The best marketers out there are called full-stack marketers who can boast of a working knowledge of everything that has to do with business marketing and are not just limited to search engine or social media marketing.

Find leaders who are ready for the next big challenge

When staffing your marketing team, it’s essential to hire capable candidates for a leadership positions such as VP Marketing or CDO (Chief Digital Officer) or Chief Content Marketer (CCM). Hiring the wrong candidate at the top of the team can destroy your entire plan for the year and leave you stranded, nowhere to go. To make it easier and less risky proposition, state your expectations clearly while putting the word out for VP marketing jobs and similar positions.

Armed with these tips you can proceed to building a new age marketing team should consists of team individuals who focus on what the audience sees, inclusive of the graphical interface, visual design, content and the navigation. These roles include:

Content Strategists and Creators: Entirely responsible for content part of the site. It’s the responsibilities of these team members to ensure definitive answers to questions like:

• Is the content addressed to right target audience?


• Does the content facilitate a conversation?


• Does it make sense to the company’s vision?


• Does it make sense to the search engines?


• Is the content publishing at the right intervals?

Search Engine Marketers: These are responsible for making sure the website, and the content ranks high on the search engine results page for the targeted keywords. Amongst search engine marketers there are various specializations, such as search engine optimizer, social media manager, the PPC specialist and the Email marketer.  It depends on your hiring strategy either you hire a candidate who is expert in one area or has an experience in all the areas of search engine marketing.

Graphic Designers: Visual appeal always had an important role to play in the success of any marketing initiative. In the digital age, the onus lies on graphic designers to make the stuff like content, mailers, landing page make look pretty and interactive. The graphic designer facilitates a smooth entry, a longer stay and a swift checkout on the website.

Coders and Testers: Someone has to take care of the bugs, built new landing pages, check the necessary A/B split-testing code. The Front-End coder also forms an integral part of the next-gen marketing team.

In addition to these cogs of the wheel, you need a leader who can make sure the train stays on the track. A person who knows how to motivate the troop and keep them marching forward in the right direction. Such a role can have different position, inclusive of Chief Digital Officer, Chief Marketing Officer and others.

How to Build a Next-Gen Marketing Team for Your Organization?

Maloof Money Cup A Success for Social Media | Bosmol - Social Media & Web 2.0 Internet Marketing News

The first annual Maloof Money Cup was held at the OC fairgrounds in Costa Mesa. The turnout was great and the weather was perfect for a skate competition; especially one offering the largest prize pool ever ($400,000+) with first place receiving $100,000 in street. The winner turned out to be Paul Rodriguez as seen below celebrating!

P Rod Celebrating Winning Maloof Money Cup 2008

Second place went to Nyjah Huston, which was questionable and brought up a lot of debate in the social media real; especially forums and YouTube videos showing the last runs.

Nyjah Huston Maloof Cup 2008

It turned out to be quite a fun weekend for everyone and there were suprise guests and artists such s Lil Jon an many others, too many to remember. Overall it will be great to have this return next year to the OC Fair Grounds.

 

How The Contest Is Set Up

Format
Qualifiers

The course is divided into three sections.

48 skaters, 24 on Friday, 24 on Saturday.

6 jams, 4 skaters per jam, 5 minutes per section, course divided into 3 sections.

Five judges score from 1 to 100 based on overall performance per section.

Total score from all 3 sections is your final score.

Top 6 from Friday and top 6 from Saturday advance to 12 skater Finals.

Finals

4 jams, 3 skaters per jam, 7 minutes per section, course divided into 3 sections.

Five judges score from 1 to 100 based on overall performance per section.

Total score from all 3 sections is your final score.

Schedule

Wednesday

10am – Open Practice Street

10am – 2pm – Open Practice Vert

2pm – 4pm – Am Vert Practice

4pm – 8pm – Pro Vert Practice

7pm – 8pm Masters Street

8pm – 9pm Masters Vert

Thursday

10am – Open Practice Street

10am – 1pm – Open Practice Vert

2pm – 4pm – Am Vert Practice

4pm – 8pm – Pro Vert Practice

6pm – 8pm – Last Chance Pro Street Qualifier – for selected pros that did not get an invite to the main Street Qualifiers on Friday and Saturday. Top two make the cut to skate on Friday in the Qualifiers.

Friday

10am – Open Practice Street and Vert

12:30pm – 3:30pm – Pro Vert Prelims

4pm – 6:30pm – Am Street Prelims

7pm – 9:30pm – Pro Street Prelims (FIRST HALF)

Saturday

10am – Open Practice Street

10am – 10:30am – Am Vert Practice

10:30am – 11:30am – Am Vert Prelims

12:30pm – 2pm – Am Vert Finals and Awards

2:30pm – 5pm – Pro Street Prelims (SECOND HALF)

5:15pm – 5:45pm – Pro Street Best Trick

6pm – 8pm – Pro Vert Finals and Awards – LIVE TV

Sunday

10am – Open Practice

12pm – 2pm – Girls Street Finals and Awards

2:30pm – 4:30pm – Am Street Finals and Awards

5pm – 6pm – Pro Street Practice

6pm – 8pm – Pro Street Finals and Awards – LIVE TV

Maloof Money Cup A Success for Social Media

Utilizing Transactional Business Emails | Bosmol - Social Media & Web 2.0 Internet Marketing News

You may be a successful email marketer when it comes to your online business but there is also something you might be overlooking that could give you some extraordinary conversions.

This thing is your transactional emails, and if you have any customers or users at all, you’re already sending them regularly without taking advantage of the amazing opportunity they offer your marketing campaign.

Before we get down to explaining just why transactional emails are so powerful, let’s actually define what we’re talking about.

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What are Transactional Emails?

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Quite simply, transactional emails are all those one at a time messages you send to your users or customers as a response to interaction with your website, app or services. Transactional emails can be automated but they aren’t promotional by nature and they’re not mass mailed to a list of addresses.

Some common examples of transactional emails include: welcome emails, shipping and order confirmations, comment notifications, renewal notices and billing messages. You’re almost certainly already sending at least some of these to your users regularly.

Their transaction related nature is what gives such power to transactional messages. In a world where 191 billion emails get sent daily and the average amount of inbox clutter reaches as many as 47 messages per day, transactional messages, due to their direct relevance to your users, have a tendency to stick out from the heap and get opened.

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Just How Powerful are Transactional Messages?

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To make you understand just how powerful at getting attention transactional emails can be, let’s cover some of the analytics metrics gathered on them by the email management company Easy SMTP –You can also check out their rather compelling infographic here.

Most average performing promotional email campaigns of the usual sort typically get open rates of just 15% and unique click rates of a measly 3%. These numbers can vary but they represent a common average. On the other hand, transactional emails sent to the same recipients from a company are often opened at a rate of more than 100% (due to multiple openings by the same user) and get unique clicks on their internal links at a rate of 17% or more!

These are remarkable numbers, and if you leverage them to your advantage by turning your transactional messages into marketing vehicles, you can really boost your marketing campaign and financial bottom line. Let’s cover some highly effective tactics now, and look at their metrics as tested by Easy SMTP.

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Turning Transactional Clicks into Conversions

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With the power your transactional emails have to make your viewers notice you even more, it’s only natural that you should take advantage of them for maximal benefit and increased bottom lines. There is a tested and highly effective way to do this; simply take the following steps and keep applying them as you experiment with their details:

• Serialize your Transactional Messages: Instead of simply sending out a single welcome email or just one order confirmation, find clever ways of breaking them down into two or more messages that both contain useful transaction related content. This way you take the greatest possible advantage of your email messages attention grabbing power. Furthermore, serializing messages has been shown to boost revenue by as much as 13%

• Say “Thank You”: By simply including a clearly visible and well written thank you notice in your shipping and order confirmations (as well as other messages) you can increase clicks by 35% or more! Everybody loves a polite message.

• Personalize your Messages and Us them to cross sell: Personalizing emails to the name and previous browsing/buying history of each recipient can effectively increase unique clicks by 41%. If you go even further with this and include cross sell offers based on your recipients previous purchases or interest areas, you can also boost sales revenue by 20%..

• Be Social: Adding social media share buttons to all of your transactional emails and making them clearly visible can increase unique clicks by 55%. Furthermore, it will also help you spread your brand name through word of mouth. We’ve discussed this in more detail before.

• Finally, Experiment with the Team: Get your marketing team involved and have them A/B test wherever possible. Use multiple email templates that you’ve customized for audience type and track the metrics for all of them to see which ones perform best.

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A Final Word on SPAM

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The U.S CAN SPAM Act is very specific on what a transactional email can and cannot include. Thus, if you want to avoid having your interaction related transaction messages labeled as spam and accordingly suffering the consequences, make sure that they remain fundamentally transaction related in nature. Most importantly, ensure that they still contain their intended transactional message and that their subject heading is related to your users’ original queries.

Utilizing Transactional Business Emails