How to Sprout your Social Wings with the Help of SproutSocial | Bosmol - Social Media & Web 2.0 Internet Marketing News

Sprout Social Media Marketing Tool

Social media has become a powerful branding tool which can help a business strengthen its credibility, engage with its followers and ease communication. It is for this exact reason that so many internet marketers are making efforts to streamline their online activity Tools are an essential part of any social media campaign, because they can help us better manage our time, increase productivity and organize our accounts. Facebook, Twitter, Pinterest, LinkedIn and Google+ are only a few examples of platforms which can help increase brand awareness.

Because creating a voice for your company, no matter how big or small, is an essential part of any marketing campaign, the chance to use certain tools should not be missed. Even the most experience internet marketer might have problems managing more media accounts. Sprout Social offers a wide variety of features that will enable you to better manage your social media presence. Let’s take a look at the PROs and CONs of this amazing tool.

---

The Benefits of Using Sprout Social

---

Sprout Social’s main competitor is HootSuite. While both social media dashboards have great capabilities, HootSuite outclasses SproutSocial in terms of cost. This might be an important aspect if you are an entrepreneur or small business owner, but there are many other fascinating capabilities that will definitely determine you to choose SproutSocial.

• User Interface – From the moment you log on to this nifty tool you will be presented with a superb dashboard, ornate with beautiful graphs and accurate demographic data. Cleanliness and simplicity is what the producers had in mind, and SproutSocial makes great use of screen space. It was designed to present all the data an internet marketer would require, and this fact alone makes it better than many management tools out there.Moreover, the dashboard is broken down into smaller, more appealing tabs that monitor messages, feeds, reports, publishing and discovery.In terms of publishing, the tool allows access to RSS feed, which is a great content promoter. In addition, the discovery feature is an interesting addition to the dashboard, because it helps you manage the people that you follow according to their recent (or not so recent) activity. If you decide to link more social media accounts (and you should), SproutSocial will let you link all of your profiles into one, big tab with feeds, news and reports. The fact that everything was made easy is a great plus, because this means that newbie media lovers stand a better chance of understanding the gimmicks of social marketing.

Sprout Social Media Marketing Tool Review

• Managing Multiple Social Platforms – Marketers will be thrilled at the news that such an elegant and efficient software can provide for so many accounts at the same time. In other words, if you are part of a team, your life will become significantly better, because you will be able to collaborate and share the work-load. Nevertheless, SproutSocial requires an additional fee for every level that you wish to add. My honest opinion is that if you have many accounts to care for, SproutSocial is not the best choice, especially considering that payment is required for every account.

• Report Your Social Efforts – I’m pretty sure that most of you are sick and tired of having to analyze, collect data, create reports, and analyze again. The fact that SproutSocial has managed to justify the efforts of internet marketers, and also generate automated reports is truly a breath of fresh air. Sometimes I feel like there aren’t enough hours in the day to finish all the tasks I should, and the fact that Sprout offers the most in-depth comparisons is reassuring. Group stats, Twitter Analysis, Facebook Stats, and engagement reports will give you insight on your social media campaign. In other words, you can determine where you are not receiving sufficient engagement, and direct your efforts in order to quickly remedy the problems.

• The Cons of Sprout Social – As with many great things, SproutSocial also has certain drawbacks that you should be aware of. The first thing I found unattractive is the fact that certain features are slow, or at least they seemed slow to me. Moreover, although the price seems pretty decent, it might prove to be too much for the average business owner, and considering the fact that not many understand the power of social media marketing, it might be difficult to scrape up the necessary funds.What I considered to be he most annoying thing is the fact that SproutSocial doesn’t seem to have any notable disadvantages. Most of the missing features were gradually added, and this great management tools has proven that it is capable of redirecting all social media efforts in a positive way. In the end it depends on the personal taste of the user. There are many social media tools out there, but the only real competitor I can see is HootSuite, and even the winner between these two is hard to decide.

Kathryn Smith, the author of this post is an all-round blogger, who also identifies various call lookup websites in order to help people stay away from scam calls.

How to Sprout your Social Wings with the Help of SproutSocial – Click to Tweet

How to Sprout your Social Wings with the Help of SproutSocial

Must-Have Social Media Plugins for your WordPress Blog | Bosmol - Social Media & Web 2.0 Internet Marketing News

Non Profit WordPress Themes

If you are into social media, your first objective will be to spread word about your business, products and services. These plugins can be included in your blog page itself. Plugins help your blog readers follow you on social media. When your blog is discussed in the social media, you stand a better chance of being found on search engines. And that means more business for you.

There is no dearth to the number of plugins you will see in the internet and not all of them are made equal. There are some which are considered as must-have. Here are some must-haves that smart bloggers used and benefitted greatly. You should at least try them. You will really like them for the benefit they bring to your readers.

---

Jetpack Publicize

---

The main objective that Jetpack Publicize hopes to achieve is distributing new posts across several social media. For extensive documentation on setting up the plugin and using them you should visit Jetpack’s website. At the same place, you can also download the plugin. To use this plugin you must be running WordPress version 2.7 minimum, though a more advanced one is recommended. If you find a particular feature not to your liking you can switch them off. There is a provision in Jetpack for it.

---

Really Simple Facebook Twitter Share Button

---

This is a must-have of must-haves plugin, and the reason for that is there are a billion people on the Facebook and Twitter accounts collectively. They are all for you to make best use of. You can download this plugin here  and install it straightaway with minimum hassle. Your WordPress site must be at least version 2.9, but preferably higher. Extensive documentation and support is also available for installing and customizing it. Though the plugin is primarily used for Twitter and Facebook accounts, they are just as useful for LinkedIn, Google+, Tumblr and still others. So far more than half a million people have downloaded this plugin.

---

Tweet Old Post

---

Blog posts never lose their value unless they are time related. At times when you have nothing new to tweet you can use this plugin recycle your older posts and get substantially derive benefits. The principal benefit is you can use it for drawing users toward your newer blog posts. To download this plugin click here. Your WordPress blog site must be at least version 2.7, but it is better if you have a newer version. More than 177,000 WordPress blog owners have downloaded this plugin. For support you can click here. Screenshots of the plugin are also available at the same place where you download the plugin.

---

Digg- Digg

---

If you don’t want to cramp your blog with too many social media plugins the best choice is Digg-Digg.  It will give your blog a neat clean appearance that anyone will appreciate. You can install this plugin on any WordPress blog that runs on version 2.3 or higher. It is compatible up to 3.5.1 but not higher. It is one of the latest plugins for WordPress. A little more half a million users are already using it on their blogs. You can download the plugin by clicking here. There is extensive support available which you can access by clicking here. If you want to see screen shots you can access it at this web page itself.

---

PhotoDropper

---

In social media photos have a special place. Often people who visit your blog from the social media website expect to see them on your blog. PhotoDropper helps visitors find the right photos. The plugin is free to use and can be downloaded here. To install the plugin your WordPress blog must be 3.1 or above. About 105 thousand users are already using the plugin. The plugin is particularly suited for both professional and amateur bloggers. Other types of users include colleges & universities, blog editors and even fortune 500 companies and magazines. Extensive support and screen shots can be accessed from the same place you download the plugin.

---

InBoundWriter

---

InBoundWriter is a must for those create lots of text contents. It is also better for its SEO capabilities. It also provides real time information on keywords, scoring and intelligence as it relates to social media. The biggest advantage is it helps writers by suggesting topics and even guides writers by providing inputs after you have completed about 200 words. This one of the top plugins you cannot ignore. InBoundWriter works on version 3.0.6 (or higher) WordPress blog sites. Though compared with other plugins there are fewer users, you should take note of the fact that it has one of the highest ranking at 4.2 out 5 maximum.

You can download the plugin here. A unique feature to this plugin is that it is responsive to mobile devices. You can also access support from the place you used for downloading the plugin.

Author Bio: Kathryn Smith is a blogger who works for a reputed online publication. She also identifies various distance learning degrees in order to help the younger generation fulfill their career goals and dreams.

Must-Have Social Media Plugins for your WordPress Blog – Click to Tweet

Must-Have Social Media Plugins for your WordPress Blog

Review: The Samsung Galaxy S 4 | Bosmol - Social Media & Web 2.0 Internet Marketing News

// ]]>


Samsung Galaxy S4, one of the most badly awaited smartphones ever, is studded with magnificent features. It’s being considered as the most promising device created by the Korean giant phone company Samsung so far. The best thing about this phone is that the size hasn’t changed a bit. It’s similar to the previous versions of the phones, i.e. 5.38 x 2.75 x 0.31 inches. It simply means that you don’t have to carry extra load.

It’s really amazing to know that without altering the size of the phone, the size of the screen has been increased. The new Samsung Galaxy S4 comes with a full HD 5-inch display making it way more attractive than the previous models. It gives you the same amount of pixels that you can see on a television set. It’s quite amazing to see.

But we can’t say that all the features of the phone are original. The phone has borrowed lots of features from other popular phones of the present time. You can see screens with the same resolution in HTC One and Sony Xperia Z. However, amazing Super AMOLED HD screen is really new thing in mobiles.

The processor of the phone is quite faster than almost all the phones of its class. The phone is having good internal memory space. Besides, the option of expandable memory is always there. It supports 4G network which has become a must-have feature for today’s smartphone users.

The phone has been permeated with several software upgrades which have made it a better phone in many aspects. The camera has gone more powerful and communicating with your friends through social media has become more convenient. Also, Samsung has paid good attention to your health and equipped the phone with dedicated health related apps.

Before analyzing all the features of the phones, let’s discuss the design first. The thickness of the phone is less than half an inch and it’s very light to carry. It’s really got very cool looks. It goes in the favor of Galaxy S4 that it looks far better than its earlier models which used to look a bit cheap. The latest version looks really solid.

But we can’t say at all that the phone is having entirely different looks from Galaxy S3. S4 resembles its predecessor a lot. In fact these are so similar that people usually confuse between the two phones. The polycarbonate chassis is still there but now it comes with a battery cover which hides the battery and multimedia card slot.

Well, it may look like S3 but the impeccable features offered by the phone make it a matchless phone. It would be sensible to compare it with high end smartphones like LG Optimus G instead of its own predecessors. The phone is having many sensors above the screen for various tasks like cameras that track your eyes, a camera for HD video calling and much more.

Obviously, S4 is a better choice to make when compared to S3 but still it’s not the best phone available. And the fact of the matter is that the best phone for a person is one which suits him perfectly.

This post has been contributed by Pushpendra Shukla, working as Sr. Associate – Internet Marketing with Moability, a company providing iPhone Application Development services.

Review: The Samsung Galaxy S 4 – Click to Tweet

Review: The Samsung Galaxy S 4

American Express Marketing Tips | Bosmol - Social Media & Web 2.0 Internet Marketing News

American Express, also known as Amex, has grown to be one of the biggest financial institutions around. Founded in 1850, this large company is estimated to be worth around 15 billion U.S. dollars today. They provide a wide variety of products and services, from credit cards and charge cards to travel services, financial advise, and even magazines. They have proven to have some great marketing strategies, which has brought them to be as successful as they are today. Let’s review some of the tips we can learn from them.

---

Social Media

---

American Express has taken advantage of the booming social networking phase, where they connect with their consumers and offer them great deals and promotions. The big reason Amex did really good right from the start is they focused on handling customer service needs that were sent to them through these social networking sites. This gave people another option instead of calling the 1-800 number. Once people started to catch on they were able to expand their entire social profile by introducing new promotions for people and giving person deals with other merchants if they use their Amex Cards. They basically took the social networking model, and twisted it to benefit their company as much as possible, while still thinking about their consumer’s needs.

Any business can grow from having a good social networking strategy. It helps with attracting new people, increasing the brand, and give businesses the opportunity to directly connect with their customers. There is a countless amount of different benefits and marketing strategies that come into play, so making sure your business is up to speed with the top social networking platforms, if a great idea.

More information regarding American Express’s social media presence can be found at mashable as well as jeffbullas.

---

Keep New Products Coming

---

It seems like Amex is always trying to come out with the next best credit card that will attract more and more people. They have cards for every aspect of life, from personal to small business to corporate, and many more, also including multiple different card options in between them. It is a fantastic model because they can meet the financial needs for almost anyone, and their customers love them for it. Then they can market all the different types of product, increase their exposure for all of them. Even if a customer isn’t interested in one particular product they were offered, they always can choose a different one.

Any business, including ones that only provides services, can give their customers more options. The more options they have, the more likely they will use your company instead of your competitors. Even if the options have little difference between them, just having a choice makes the customer experience a much better one.

---

Promote your Brand

---

The American Express brand is a highly respected and very valuable one. This isn’t because they promote their products, but instead, its because they focus on providing a image to their overall company. They have been promoting the brand for decades, and it has paid off tremendously. There are countless amount of examples of ways they have promoted their brand, but the overall lesson here, is don’t just focus on your products and services, but give your overall company a good name.

By submitting content that is related to your company and not to your products, people will be able to get a better image of what it is your company stands for. It is a great way to get them interested in the company, then have them look at the products or services that you provide.

Read other branding articles that are focused around American Express at marketingweek and slideshare.

---

Present Products/Services Properly

---

American Express has a way of shining the best light possible on it’s products, making them seem more desirable and interesting. This strategy has been used by most successful business, and continues to work wonders for new companies. The art of making your products more desirable is the foundation of marketing in itself, so having a good design on your product should be a top priority. Even if you company has nothing to do with providing physical stuff, you can still present the service or electronic product as best as you possibly can.

A customer’s first impression is the most important part of any sales process. People can usually determine if they like a product or not within seconds, so if you show them something that just looks mediocre they will most likely move on to your competitor that can keep them interested. Don’t let your potential sales walk away just because you didn’t take enough time to properly present what you have to offer.

---

Make the Name of Your Products/Services Stand Out

---

Using a well thought out name for your products and services will give your consumers the chance to easily remember them as well as make them more desirable. Amex uses all types of names with their products that appeal to the target audience the product was meant for.

Catching the attention of a potential customer is going to be the main goal for any business, so having a name that gets it should be very high on the priority list. It might take some time, it might take a few tries, but once you have that perfect name, you will be glad you spent the time it took to get it. If all else fails, there are other companies out there that can provide good names and can make sure it does well in focus groups. Although they might be a bit pricey, it is well worth it in the long run.

While almost all of us won’t have the budget size of American Express to be able to market as well as they do, we can always learn some lessons from what they do successfully. There are plenty of other tips out there that could help any type of business, so if you are still interested in learning more about American Express’s marketing strategy, you won’t have any trouble find more information.

Author Bio: Tom writes for www.valuator.com.au – click here to learn more about what your website may be worth and what it may fetch when selling.

5 Marketing Tips from American Express – Click to Tweet

American Express Marketing Tips

Tracking Social Media Activities | Bosmol - Social Media & Web 2.0 Internet Marketing News

Social media marketing can be defined as the process of gaining attention by advertising through various social media sites. It is usually aimed at increasing the traffic to your site. As we know, social media serve as a great inexpensive platform to reach thousands of people at once. It is easily accessible to everyone. Use of social media marketing activities helps organizations to implement their marketing campaigns with an ease. Moreover, it helps them to foster their brand awareness and improved customer service.

There are many tools which helps you to track your social media marketing activities. Some of the common and popular tracking tools are:

• Social Mention: Social Mention is a tool which allow you to track and measure the popularity of your site i.e. who is talking about you, your organization, your brand, or any such topic related to your product. It reads the data from various social media platform and analyzes that data to provide you the most accurate information.

• TweetDeck: TweetDeck is an effective and useful tool as it allows you to get feedbacks from most of the popular social networks. You can get these feeds in a single file by using the Tweet Deck dashboard. Not only this, you can also schedule tweets and can customize the feeds for various social search needs. Apart from this, you can create of list of those whom you follow as it helps you to manage different targeted groups.

• Hootsuite: Hootsuite is an easy to use tool which allows you to organize and execute campaigns across multiple social networks at once. It offers a secure, web-based dashboard which enables you to launch various marketing campaigns. Apart from this, it offers you an advanced feature of geo-location and geo- targeting which helps you to identify your potential customers. Hoot Suite also offers tools to help multiple collaborators be assigned to manage your social media accounts more securely.

• Twilert: Twilert is a monitoring application particularly used for Twitter. This tool helps you to monitor all your keywords across the site. It is not restricted to major tags or highlighted text only; instead it monitors all the words within a tweet. Apart from this, it offers an easy platform for using social analytics. Beside this, you can also advance your search for particular topic or geographical area.

• SproutSocial: Sprout Social helps you to monitor your social media activities efficiently and manage teams, social channels etc. It allows you to manage & grow your social presence across different online social platforms. You can publish or can schedule your updates with a single click. It offers an integrated service for many popular social media platform like Twitter, Facebook Pages, LinkedIn, foursquare etc. where you can easily target your potential customers.

• Sysomos: Sysomos is another great tool for monitoring various social media activities. Basically, Sysomos is a Greek word which means “everything together “. Along with its advanced features, this tool provides an insight to measure quick results which further helps you to decide how to carry on your social media activities. It collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Some of its products provide continuous updated snapshots of social media conversations, intuitive graphics and latest traffic results.

• Google Analytics: Google Analytics is a free Web analytics service which provides statistics and easy to use analytical tools for SEO and analyzing marketing activities. It helps you to monitor your traffic sources, types of visitors, popular pages of your site, traffic according to the geographical location etc.

• Google Alerts: Google Alerts is considered as the most popular and effective monitoring tool used for analyzing social media activities. This tool helps you to keep track of all things that you want. You can keep track of articles that are written under your name, can monitor certain keywords etc. Google Alerts instantly notify you whenever it finds any bad content from your side on any social media platform. It is very important for any organization to keep itself updated and Google alerts offers a great platform for the same as it helps you to monitor and track what is being said about you.

What tools do you use to track social media?

Sumeet Gaurav is a web enthusiastic and a technical guy who is currently working on the website Adda52.com. Adda52.com is an online gaming website for true game lovers where you can play online poker game and also you can learn how to play poker card game and know about various poker tips and strategies.

Tracking Social Media Activities – Click to Tweet

Tracking Social Media Activities

Advanced Twitter Marketing Techniques | Bosmol - Social Media & Web 2.0 Internet Marketing News

Twitter has taken the world by storm and is now the number 1 micro blogging site online. With no sign of slowing down, the platform has proven time and time again to be a great solution to online marketing problems. Allowing businesses complete control of who and how they connect with their customers, it’s provided the missing link between direct communication that consumers lacked before.

As with any marketing, businesses need to execute strategies effectively, so you should always make sure that you have a clear direction with what you do on Twitter. Having a good knowledge of how it works is of course crucial, but more importantly, you should learn the etiquette and trend patterns in how users interact. We’ve picked out some of the top Twitter techniques that you can use to help your business expand.

---

Scheduling

You should make sure that your Twitter account is always on the go, whether you’re physically doing the tweeting or not. To fill out any timely gaps that may appear between times you can access your account, due to other commitments for example, then you can schedule your tweets. Using web based services such as Buffer and HootSuite; you can plug in tweets and schedule them to go out at regular intervals. This will show that your account isn’t neglected and seem much more professional. You should be aware that this tactic doesn’t make up for the need to manually retweet content, respond to direct responses and engaging with potential customers which are the most important things you should focus on.

---

Don’t Be Selfish

---

The one mistake a small business can make is trying to be greedy with their Twitter space and not engaging with other peoples content. By effectively trying to ‘hog the limelight’ you can be sure that you will look like an automated robot, simply using Twitter because you have to. Follow the general rule of RT’ing content at a ratio of 4:1. So, even if you have to use Buffer or HootSuite, make sure that you don’t bombard people with your own stuff – sharing is caring, and you’re much more likely to receive the same treatment from non-competing companies.

---

Don’t Spam, But Promote Effectively

---

The surest way to lose followers and make people feel like you are invading their space with pushy adverts is to constantly post spammy links almost forcing people to follow them. If you have produced a great piece of original content, then sure, shout about it! But keep this to a respectable level mixed in with your other daily posts. Try not to post out a link more than 3 times a day as you can face warnings from Twitter. Morning, noon and night are the best times to let people know you’ve got something they might like, as not everyone will see your tweet the first or second time around. Send out the right signals!

---

Keep it Short and Sweet

---

Although there is a 140 character limit on Twitter, meaning that you need to be clear and concise in your Tweets, you should be aware that less is more when it comes to expecting RT’s and engagement. Keep in mind that if people are to engage and share, they will need character space to add @ handles and comments. You’re much more likely to receive a positive response to your tweet if you keep it around the 100 character mark where possible allowing people the chance to pitch in.

---

Brand Your Own Hashtag

---

One of Twitters main features is the hashtag function (a # before a word serves as a topic that can be used to search for all tweets under that specific label). If you are setting up a specific campaign you can consider using your own specific hashtag so that people who are interested in your business can all come together and see what is being said in the same place. This also works well as it lets you keep any eye on who is saying what. For example, you can do this for a particular marketing push like #ShareACoke (Coca Colas recent campaign), or simply use it to end all of your Tweets, i.e. #CocaColaOfficial.

---

Personality

---

If you drone on like a machine created solely to promote your brand; you will cut the most important tie that Twitter creates – the feeling of personal interaction. Allow your staff or members of your team to post out personal yet appropriate tweets from time to time throughout the day. This shows that you aren’t simply a number crunching sales team. Always refrain from posting anything that could offend, so steer clear of personal views about politics and religion, for example.

HINT: Did you know that when you reply to someone, only the person involved and those followers who follow both of you will see the response come up in their feed? This is there to keep in place the value of conversation, so only people who are most likely to interact, will. However, if you post a reply that you think all of your followers will be interested in seeing, simply place a ‘.’ (period/full stop) before the first @ handle. This is then considered a direct Tweet rather than a reply and will come up on all of your followers feeds.

By following these techniques you can be sure that your Twitter accounts value will be much greater to your business, no matter what it is you offer your customers.  What steps do you use when marketing your business on Twitter?

Katie Belliveau is a digital marketing lover and knows how to help businesses get what they want from Social Media. She advises businesses keep on top of their office security with help from Ideal Cleaning.

Advanced Twitter Marketing Techniques – Click to Tweet

Advanced Twitter Marketing Techniques

Developing a Social Video Strategy | Bosmol - Social Media & Web 2.0 Internet Marketing News

This is a very important line to take. Lots of people play fast and loose with their social videos. They pay them either too little respect, attention or money. The end result is that they damage their online reputation to the point where they would have been better off if they had never had a social media profile. Developing a social media video strategy means that you purposefully become aware of a goal, and develop a plan to use social videos to help achieve that goal. Only in this way is your social video campaign going to have any success. Simply having a social video campaign for the sake of it, or for publicity, is asking for trouble.

---

Define your goals for your social video

---

Your goal cannot be something vague such as “to build the brand,” your goal must be specific. You can have more than one goal per video, but each video must focus on one goal primarily. For example, your goals may be to build product awareness and make your company appear professional; however, you must have one overriding goal, which in this case may be to promote the durability of one product in your line.

---

Take each goal one at a time

---

You may want a lot from your social media video campaign, but you must try to take each goal one at a time. The more that you focus on just one goal per video, the more likely it is to be successful. For example, you may wish to promote how durable, high quality and low priced your product is, but you will do better if you did a video for each aspect instead of one video trying to cover all three.

---

Start with a screenplay

---

This should become part of your video plan. Start with the screenplay and make sure it “reads” correctly, otherwise you will struggle to produce a usable video.

---

Shorten and edit your screenplay

---

Almost every video screenplay you come up with is going to be bloated and overly long. Do not forget that a video of a promotional nature needs to be short, because your customer is not going to watch it for long.

---

Set a budget for your video

---

Before production beings you need to set a budget. A video budget is always going to spiral out of control, so set a budget pre-production and stick to it. If you cannot muster a large budget, then consider not producing your video.

---

Spend a lot of time finding actors or animators

---

Your video may be animated or acted. Whichever is the case, you must make sure you hire the best, because bad actors or animators are going to stink up your production.

---

Shoot multiple takes of each scene

---

This is something you need to do because it is incredibly hard to get the perfect take for each scene, and you need to give your editor as much material as possible.

---

Get yourself a really good editor

---

Your editor is the one who makes the magic happen. So you need to make sure you hire a good one. Because, even a well acted and produced video can be ruined by a bad editor.

---

Test your video to be sure it is concise

---

Watch it yourself; show it to your staff, friends, family, customers, etc. Be aware for any resistance to them watching it. You will see on their face if they are bored.

---

Check your video against your goals

---

Now that you have your video, you need to consult your original goal list to figure out if you actually achieved your goals via the video. If you did not then it may be time to revisit the editing room.

---

Get yourself a fantastic sound editor

---

The sound of your video is what turns it from an amateur production into a smooth and sophisticated video. Make sure you hire a good one who can make your actors tinny voices sound like the syrup soaked voice of a superstar.

---

Add it to your website and YouTube

---

Once your video is complete, it is time to start disseminating it online. Make sure it appears on your website, put it on your YouTube channel, and do not be afraid to pass it around the other social media sites too.

Korah Morrison, working for College-Paper.org – the best student’s helper. Get 20% free discount with –blog20- promo code.

Developing a Social Video Strategy – Click to Tweet

Developing a Social Video Strategy

Ultime Guide to Google+ | Bosmol - Social Media & Web 2.0 Internet Marketing News

google plus

As a social media marketer, one of your prime goals would be to know how to use the various tools at their full potential. If you are aware of the features each has you will be able to make best use of your time and money.

Lately, Google+ has begin to gain notability in the social media realm of Facebook, Twitter, pinterest, Instagram, etc. It is filled with robust characteristics and sharing capabilities making it into a popular social network. There are fun features like rich snippets, the ability to edit images, and a world of other features that can make your post standout from the crowd. Below are the important features you should know about with Google Plus.

---

Close Analysis

---

A close analysis reveals that Google Plus is an ideal tool to use when posting content in the web. Google+ is very easy to use and navigate through and is simple to understand.

---

Sharing of Information

---

The notification section can be broken down into four parts , each with its own unique use:

1) Public: This refers to anyone who on Google Plus. You can share any post with anyone and/or with the general public.
2) Your circles: This part allows you to share posts to anyone within your circle. It is advisable to use this function wisely as a single post may not really add any value to your circles.
3) Specific circle: You have the flexibility to group your prospects or member into a specific circle and target the person or group while sharing content. This way you can share valuable information to a specific target.
4) Specific person: This part gives you the 1:1 flavor. In other words you can share information on a to a single person.

---

Messaging Followers

---

Google Plus allows you to send messages up to max 100 followers via email. It is advisable to use this feature with discretion and to use only if you need to share important information or high value posts.

---

Keyboard Shortcuts

---

If you want to expedite navigation and bring into best usage of Google plus by saving time then this tool offers you keyboard shortcuts. You can use these shortcuts to scroll up a page, scroll down or go to the start or end of a comment. Here are all the Google Plus keyboard shortcuts currently available:

@ Send feedback to Google

/ Select the search box at the top of the page

← Navigate to the icons on the left (such as Home or Photos)

Scroll between icons with the ↑ and ↓ keys

Press enter to open the selected page

→ Navigate from the icons on the left side to the main page

Scroll the main page with the ↑ and ↓ keys

j Move down in the stream

k Move up in the stream

l Load new posts

n Move to the next comment on the current post

p Move to the previous comment on current post

r Comment on the current post

? Open the full list of keyboard shortcuts

---

Styled Text

---

Another great feature of Google Plus is that it allows you to customize the style text used. Make text more impactful by giving it bold, italic or strike-through effects. Bold can be best used if you want to highlight anything, italics can offer a clean professional look while strike-through can indicate an update or correction.

---

Rich Snippet

---

This feature offers you to enhance the look and feel of your post by adding a rich snippet. You can choose a unique snippet image from the given available options and offer a more exclusive favor to your presence on Google Plus.

---

Images

---

Google plus offers the option to add a full bleed images that can perfectly fit into the given space and enhance the overall look and feel of your post. There is a defined ratio for an image to be positioned within the post and any image that exceeds the given ration will be sized up by default to fit perfectlt.

You also have the option to edit a photo like for instance tagging people within the circle and rotating the image. Google plus also provides the option to add text as best suited for the image.

---

Hashtags

---

Hasthtags are no longer just limited to Twitter! You can use the same concept on Google Plus as well.

---

Conclusion

---

With the growing demand and usage of social media websites like Google Plus need to offer a wide range of user friendly options. What feature do you want to see integrated in Google Plus?

This guest post has been associated and working with Search Eccentric in the field of social media for considerable time now. Over the years he has developed propounding experience in digital marketing and has earned a lot of reputation in the field of social media strategy.

Ultime Guide to Google+ – Click to Tweet

Ultime Guide to Google+

Going Viral on Reddit | Bosmol - Social Media & Web 2.0 Internet Marketing News

Bloggers are always aiming to bring more traffic and views on their blog posts that is why making their content viral is an important objective that they want to attain to bring more viewers on their posts. The use of social media has become a very popular and widely used platform in order to market one’s website or blog posts. There are many successful bloggers who are able to get their content viral through the social media sites like Reddit.

---

Features of Reddit

---

Reddit is a unique social media site because its platform caters in delivering fresh contents on the site with quality of contents as a deciding point whether your post is worth displaying on the website’s front page. The quality of your post is based on a point system. The readers of Reddit make the rating on your post and the higher points you get the more likely you can bring your content viral in the social media world. Once you are able to manage having your post displayed on the Reddit front page you can be assured that you get thousands of views for your content that definitely could make it go viral in the internet community.

---

Reddit Homepage

---

Your ultimate goal is to have your content recommended by Reddit to its readers. It tracks down the number of votes you receive from other Reddit users who have the ability to upvote or downvote your content. The more upvotes you receive the more your votes push your content to the recommended page of Reddit. But although this may sound simple it can be quite tricky to be able to land on Reddit’s front page. But here are some ways that could help you attain this goal and make your content go viral with Reddit.

1. Submit quality articles on Reddit and make sure that you are writing a content that is loaded with information and worth earning an upvote from other Reddit readers and users.

2. As you submit content it is also necessary that you become an active Reddit member who participates in the voting of other members’ posts. As Reddit recognizes the topics you upvoted it will bring more related stories to you based on your interests. Your activity on the site is tracked down and Reddit will know what topics interest you most and will recommend other posts for you and you can vote for them.

3. Vote for as much content as you can. As you establish an active membership in Reddit, you can start making yourself and your contents more visible to other users of the site. With long term use of Reddit you will have a better chance of getting your content posts on the front page.

4. Add value to your content. This means working out to understand your readers preferences and offer them something that will be helpful to them. This is a sure way to get an upvote from your readers.

5. Connect to your readers. This is important in order that get your content noticed by other users. Try to participate in the commenting section and give advice in order to make you an authority on your niche. As more people take notice of you, the more people get to read your content and give it a positive vote.

6. As you begin to get more audiences and votes on your content on Reddit, the more likely you will land on its front page and be ready to get your content go viral in the online community of bloggers and social media users.

About the Author: Stacy Carter is a tech writer and freelance blogger laying out for tech news via online exposures. She is the author of the site: iPhone Spy where you can get valuable information about spy software program on your cell phone.

Going Viral on Reddit – Click to Tweet

Going Viral on Reddit

Annoying Social Media Habits To Avoid | Bosmol - Social Media & Web 2.0 Internet Marketing News

According to a recent study conducted by a software company Pitney Bowes, 83% consumers have had a bad experience with annoying social media practices. Out of these, 65% blatantly mentioned that they would stop using the brand that pesters them all the time.

The survey also noted that 34% people feel ‘spammed’ by social media marketing.

Another study conducted by research specialists Vanson Bourne revealed that respondents do not mind receiving occasional messages from brands they follow online. However, 40% of the people said that they would be annoyed to receive messages from a business they do not know or follow.

Marketing company MediaBrix’s recent survey also suggested something similar. As per their findings, disguised content on social media is the most loathed advertising practice. In fact, 86% of the audience revealed that they have encountered such content in the form of videos. Almost all of them claimed that disguised content forms a negative perception towards the brand.

Image Source

With these facts intact, it is clear that businesses must refrain from bad social media behavior. Below are the top ten very annoying practices that must be avoided:

---

Automated Twitter DM

---

Have your followers on Twitter said an okay to send them direct messages? Of course not! For you must know that Twitter is not an Email list; it’s a conversation! It is bad etiquette and very annoying if you send automated direct messages to each new follower.

And if you thought adding a personal touch to an automated message would work in your favor, think again! Most users are discerning enough to see these messages for what they are— advertisements!

---

Google+ Direct Posts

---

Google+ comes with a feature that allows sending direct posts to people. Now what you must know is: doing this once in a while is okay and sending posts directly to a select few is fine, but sending regular promotional messages to your connections is perceived as just plain offensive.

---

SPAM Pinterest Group Boards

---

Are you randomly inviting people (and even their relatives!) to contribute to your group boards? If so, stop doing it right away! You need to understand that if a user has nothing to do with your product or service, they would have no interest whatsoever in contributing to your content.

For making people a part of your community, you must take the initial step of introducing yourself and building a relationship. Also, it’s important to practice targeted marketing, and inviting the select audience that have expressed an interest in your niche through their shares, boards, and profile information.

---

Hashtags & Facebook

---

While Twitter, Pinterest and Google+ acknowledge hashtags, it does not mean every platform does. So if you are using hashtags on Facebook, it simply means you do not know what you doing! Hashtags have absolutely no functional value on Facebook.

---

Mass Google+ Community Invites

Of course, people don’t mind receiving invites, but telling them to join communities like paragliding, breeding horses, digging mud, or climbing a tree with a book in their hand is annoying! Okay, the last two are made-up, but you get the point, don’t you?

Sending invites is all right, but it makes sense to only approach those who have the slightest interest in the topic of your community. It is a good practice to know your target audience and initial research will go a long way in your favor.

---

Boasting On LinkedIn

---

If used the right way, LinkedIn is an amazing networking tool. However, no one likes it if you keep on ranting about yourself or your company. It’s annoying! Just like other platforms, interesting content and constant interaction will get you brownie points here.

---

Distorted Images

---

Our brain responds 60,000X times faster to visuals than text. Furthermore, visual information receives better reception by 40% people. This makes visuals a prominent part of social media marketing efforts. However, you must learn the exact dimensions each platform recommends. Uploading out of shape or distorted images will only run down your entire campaign.

---

Turning Mute

---

If you have not been responding to requests, comments or queries lately, there is only one question that arises: “What does social mean to you?” Of course, you can’t be on top of things at all times, but a long delay in accepting requests and ignoring queries must be avoided.

You have to show your followers that you care. Like their comment, re-tweet what they say, and make them feel happy. You must also know how to deal with negative feedback. Respond to them politely and reasonably and do not delete any negative feedback.

---

Compensating For Inactivity

---

While going off the social radar is a problem in itself, over-compensating for inactivity is a bigger sin! Being inert for a couple of days does not mean you choke your followers with several posts in a day. Doing so will only annoy people and force them to un-follow you.

To be successful in your social media efforts, you may find the following habits useful:

-       Share your most interesting blog posts on Google+

-       Pin relevant content on Pinterest no more the 25-30 times a week.

-       Share images and videos on Facebook. They garner more attention.

-       Don’t bombard your followers with tweets, posting 5 times a day should be enough.

It’s also a good idea to look at every post, tweet, and share from the perspective of your followers and fans.  The following checklist should help you decide whether something is worth posting or not:

-       Would the message annoy you?

-       Would you press the delete button before even reaching the end of the message?

-       Would you continue following the person who sent you that message?

As soon as you are able to taste empathy, you will have a workable marketing plan in place.

Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com

Top 10 Annoying Social Media Habits Businesses Must Avoid – Click to Tweet

Annoying Social Media Habits To Avoid