Increase Your Blog Traffic With A Clever Internal Linking Strategy

It s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the most important traffic source is your blog. That s why an optimal internal linking strategy can only bring benefits on both your on-site and off-site traffic. Let s see why. It s Traffic, It s SEO The vitality of your blog starts on your blog itself. When you take care of your blog and you put your visitors first, you will do anything in your power to make your blog irresistibly interesting and to offer your visitors all you can to keep them from visiting other resources but the content you offer. That doesn t mean you shouldn t add outbound links at all, only that your own content is your priority instead of outside resources. A clever use of keywords and inter-posts linking wi
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Should Your Company Website Have A Mission Statement?

You see this often on your partners and competitors websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements in this post. Should your company display a mission statement on the official website, too? Would it help customers or users understand your business better than if you had no mission page? I asked 3 experts if they believe a company website really needs a mission statement or if it s just a waste of time. I got 2 positive responses and 1 negative. Read on to find out what these experts think, and whose thought you align with. In Favor Of Mission Statements Cormac Reynolds (www.myonlineMarketer.co.uk) Cormac Reynolds Yes, I think it should. It showcases what a business is setting out to do, this in turn will set expectations from clients always a good thing. Ad
http://bit.ly/1QexmFR

Increase Your Blog Traffic With A Clever Internal Linking Strategy

It s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the most important traffic source is your blog. That s why an optimal internal linking strategy can only bring benefits on both your on-site and off-site traffic. Let s see why. It s Traffic, It s SEO The vitality of your blog starts on your blog itself. When you take care of your blog and you put your visitors first, you will do anything in your power to make your blog irresistibly interesting and to offer your visitors all you can to keep them from visiting other resources but the content you offer. That doesn t mean you shouldn t add outbound links at all, only that your own content is your priority instead of outside resources. A clever use of keywords and inter-posts linking wi
http://bit.ly/1lI0cTL

HTTPS On Blogs and SEO: Is It Really Necessary?

Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that websites that people access from Google are secure . To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters. But while HTTPS may offer a thin layer of security to e-commerce websites and any website that uses even a simple shopping cart, it is opinable that it may also make sense to implement on blogs and static websites that don t ask the end user for sensible information. Michael Martinez published an interesting post on why HTTPS doesn t ensure 100% protection and why all the enforcement is technically meaningless on static sites, since they don t collect user data. As for SEO, only bloggers and webmasters who care about the small ranking signal may be interested in making the switch from HTTP to HTTPS. The others may still find it irrelevant and a waste of
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Difference Between .HTACCESS and ROBOTS.txt File

By Ralf Appelt (cc) It gets tough when you are a total beginner at the technical sides of running your own blog or website. I remember it took me a while to figure out the difference between the .htaccess file and robots.txt, because even though I always loved anything IT and computers, the first time you encounter a new object or concept, your mind needs a bit of time to absorb the workings of it. And .htaccess and robots.txt are the two files in the root folder of your website that you really can t live without, so learning what they are and how they work is critical. In this post I will explain you what they are, why they matter and how you can use them to your advantage, with a few examples to make learning easier and faster. The Difference Between .HTACCESS and ROBOTS.txt File A first general definition of this difference is that .htaccess is used mostly for internal access, whereas robots.txt manages external access. Internal because .htaccess tells your Apache server how to han
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Does Guest Blogging Help With SEO Rankings?

Free Blog Photos (cc) I know, I know controversial topic after Matt Cutt s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the all nofollow reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now. But it s a question everybody keeps asking: Does guest blogging still help with SEO? The answer is neither yes or no, but actually slightly more complicated. I got two writers to share their ideas for this post. Their insight makes it clear that things have changed, but not so much to the smart (and honest) business. Read on and take away. Guest Blogging Doesn t Help With SEO Rankings As It Used To Deborah Anderson from Social Web Cafe recalls when it was easier to rank with guest blogging and why it doesn t work as it used to: Previously, there was some SEO benefit with guest blogging because of the dofollow links.  Of course,
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9 Ways To Make Sponsored Posts Appealing To Readers

By Erauj Batista (cc)Sponsored posts have been the love and hate of many bloggers over the years. You can guess why it s very difficult to please both your advertiser and your audience alike. Who should you favor? Who should just take it without complaints? The truth, as always, is in the middle. Both your advertiser and your audience deserve the best you can offer, both need to compromise on the fact that: You are free to get paid to sponsor a brand on your blog Your content should always reflect both yourself (your blog) and your readership s needs Storytelling is a good compromise, always, because it appeals not just to advertisers, but to readers, too. As a sponsored blogger since 2007 (yes, done that and still doing it), here is my advice to make sure your posts will stay in your readers hearts and not just be skimmed and abandoned. How To Make Sponsored Posts Appealing To Readers? 1. Leverage Storytelling Use anecdotes and tell your readers about your personal experience with a
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7 Ways To Promote Your Digital Music | Bosmol Social Media News

Are you an aspiring music artist who is looking forward to ensure an effective marketing for his music video? Well, that’s great since no matter how beautiful or soulful your track is, you cannot expect exposure if you are not serious about promotion. The post below offers a brief on 7 ways to promote your music.

1. Live performance online

There are online portals that permit online performances by the music artists. These portals would enable one to live stream the performance right from the laptop to the fans, all across the world. Not only your fans would be able to watch your real-time performances but would also be able to interact & ask questions to you through these portals- that in turn enhance your engagement level with your niche. A solid engagement level with the fans or followers is the main ingredient of a successful promotion.

2. Live performance offline

Although the contemporary era is increasingly inclined to a digital approach yet nobody can deny the high promotional potent of a live performance at a land-based stage. People still love witness their favorite singers up-close and physically- and if your fans like you, your physical presence would be really pulling for them. You can also use your land-based live performances as means to inform your fans about your next releases, distribute CDs etc. for further promotion.

3. Keep your fans updated

You should try to gather contact details of your fans, such as email list, so that you can update them about your upcoming concert dates, next releases and so on. Your fans would definitely appreciate your initiative in inviting them to check out your works. You will get the email contacts of your fans through live chatting while performing on the online sites or at the land-based live show events.

4. Join online forums and communities

Join up the online forums and communities that talk about music and music artists. These portals allow you to communicate with both senior and upcoming artists as well as music lovers- your presence and insightful comments about music there would do much to promote your music.

5. Take to YouTube

When you are looking for the best ways to promote your music, you cannot avoid posting your works on YouTube. The famous video portal commands a huge member base, covering the entire world- and hence your video here is expected to get heightened exposure.

6. Social networking sites

You should post your video over the social media sites such as Facebook, Twitter, SoundCloud etc. that are bustling with great member base. SoundCloud is especially an important promotional portal for music artists as it is typically especially a portal to share music & connect with the fans all over.

7. SoundCloud promotion companies

Your popularity over SoundCloud is gauged by the number of plays or Likes or comments received by your SoundCloud post & the more, the better. It would take ages if you wait for scoring at least 1 million plays for your SoundCloud and hence it’s advised that you buy soundcloud plays from SoundCloud promotion companies- which will offer your SoundCloud post up till 1 mn plays within 24 hours only.

7 Ways To Promote Your Digital Music

Vlogging Tips & Techniques for Internet Fame | Bosmol Social Media News

So you want to quit your day job and become an internet millionaire? While it is not as easy as it sounds, it is possible. One of the fastest ways to success is through vlogging. Today, I am going to show you how to become a famous Vlogger with seven easy steps.

1. Take action

It may seem easy, but this is what separates the successful from the non successful. You can read all the information you want about vlogging, but it really comes down to taking action. You may keep telling yourself that you will finally take action tomorrow, and then tomorrow never comes. You need to get up off the couch and do something. I recommend taking baby steps and not jumping overboard. So, the first day of your journey go ahead and create all your social media accounts. You will need these if you want to brand yourself and become popular. From here, you want to make a plan of action and follow through with these steps everyday.

2. Make your first video

It does not matter how bad it is or how long it is. Just make a video and decide what you want to make videos on. You should have a specific niche that you want to create videos on that, this will allow you to develop a following. For instance, if you love fishing, then start making videos about fishing today. Your first video can be as simple as 10 reasons why you love fishing.

3. Post regular content

The thing that separates the best from the worst in the industry is that the best will post regular content. Regular content is key and I cannot stress this enough. If you have regular content it will keep your viewers coming back to your channel and engaging with you.

4. Have a special day each week

This is one of the easiest ways to get a following. Make it something special and do it everyday. For example, every Tuesday post a product review video vlog of the latest and greatest product in your niche. This will make viewers want to come back and watch your channel every week.

5. Reach out to others

You can not do this on your own. You are going to have to reach out and make connections if you want to make a name for yourself. Offer something in return if you have to, but keep it small. If your video gets shared by a popular name in your niche, you are golden. This will drive thousands of targeted viewers to your videos and channels.

6. Do a give away

This may sound cheesy, but it works. Tell your viewers that when your channel hits 100,000 or whatever your goal is, that you will give something away. This will create a viral effect if done right and will make viewers share your video with friends so that you hit your goal.

7. Never give up

You are not going to become famous overnight. You need to accept this now. If you don’t, you are setting yourself up for failure. This stuff takes time, and whoever tells you it doesn’t is lying to you.

Vlogging Tips & Techniques for Internet Fame

Detailed Guide on Mobile SEO | Bosmol Social Media News

The ratio of people that use search engine on smartphones and mobile devices are growing. According to a study, 74% of the mobile users use different search engines during every day buying process.

Hence, Google and other search engines are trying hard to improve their mobile search metrics so they can serve better mobile and smartphone friendly results to a user. To do so, Google is going to release a mobile approachable search algorithm on 21^st April, 2015.

This upcoming mobile algorithm is a warning to those webmasters whose websites are not mobile compatible yet. Hence, this is the right time for them to revamp their website and make it mobile and smartphone friendly else your website might not be able to survive.

A mobile friendly website covers three major configurations that follow mobile SEO guidelines, but majority of webmasters are not able to apply them properly. This infographic defines all the mobile SEO recommendations that will help your website to get ready for the upcoming mobile friendly algorithm of Google.

Here are the three configurations of Mobile SEO:

Responsive Design (Highly Recommended)

In this configuration, a mobile site will have the same HTML code and web content for the same URL irrespective of the user’s device (tablet, desktop, smartphone). The configuration adjusts the content according to a device screen’s size.

Dynamic Serving

This type of mobile configuration delivers separate HTML and CSS on the equivalent URL based on the web page request made by the user agent.

Separate URLs

The name itself suggests that a website need to have two different URLs for desktop and mobile devices both. Both mobile and desktop versions of the website need to be made for delivering the desired version of the website.

The infographic is designed and developed by Nine Hertz for webmasters and website owners, which will help them to optimize their website according to mobile SEO guidelines.

Detailed Guide on Mobile SEO

Ten Essential Google Search Operators and Punctuation | Bosmol Social Media News

Google has become so fundamentally bound up with the evolution of the internet as we know it that it’s hard to imagine a web without it. So synonymous with practice of web search has Google become that it has even been accepted as a verb, entering the pantheon of brand names that have been adopted as generic terms such hoover, sellotape and astroturf.

Yet despite its ubiquity, the functionality that allow you to refine and tailor searches in Google and other search engines are often underappreciated and underused. Google is a hugely powerful tool, but armed with even a basic knowledge of the punctuation and operators that search engines understand really can introduce a whole new level of precision to your searches.

Below are some essential search techniques that will no doubt be essential for any budding SEO, as well as the general user.

Punctuation

Quotation Marks (“”)

Perhaps the most commonly used punctuation that Google understands and for good reason. Encase any search in quotation marks and you will force Google to only look for instances of that exact combination of words in that order.

• Perfect for: Searching for specific instances of text (which could come in handy for finding duplicate or scraped content).

The Wildcard (*)

Many people will be familiar with the concept of wildcards in familiar software like Excel formulas, but their use in Google search is often under looked. Use wildcards in between searches to let Google fill in the blanks.

• Perfect for: Looking up quotes and phrases that you can only half remember.

Minus (-)

Despite Google’s decision to drop the + operator in October 2011, the minus operator lives on and remains one of the most powerful search techniques you can use in Google. Using the minus operator will effectively tell Google to discount results with the terms or phrases that follow it.

• Perfect for: Combining with an operator like the site: operator to force Google to ignore all results from certain sites. The minus operator is also powerful used in conjunction with many other operators or combinations of operators.

Ranges (..)

Fairly limited in use but very useful for returning results that fall between two numerical values, like dates or values.

• Perfect for: Searching for things like historical events, like wars or treaties, that fall between two given years.

Hashtag (#)

The hashtag is social media savvy punctuation that we’re all undoubtedly pretty familiar with nowadays. Using hashtags in Google is a powerful way of searching for trending topics across the web.

Perfect for: Searching for trending topics across the web instead of conducting searches limited to one platform, like Twitter.

Operators

site:

The site operator forces Google to only return results from a specific URL, root domain or even TLD. So a search for site:bosmol.com will only return pages from this specific domain, whereas a search for site:.com will only return sites with the .com top level domain.

• Perfect for: Combining with the minus operator (see above) to force Google to rule out specific sites or TLDs. So -site:.com will exclude.com domains from your search.

inurl:

The inurl operator is the perfect fine tuning instrument for SEOs as it pinpoints words contained only in the actual URL itself, whether that be the root domain, subfolders or subdomains. So a popular search for those looking to contribute content to another site might be inurl:”write for us”. (Note the use of quotation marks to force Google to look for that exact phrase only).

• Perfect for:Site prospecting and outreach as it enables you to return results based on phrases and words that are only found in the URL.

intitle:

Not as targeted as the site or inurl operators, the intitle operator will only search for words contained in the HTML title tags of webpages (H1, H2, H3, etc).

• Perfect for: By virtue of your results appearing in title tags only, this operator allows you to focus on highly relevant webpages, instead of those just containing a passing reference to your search term somewhere in the body of the webpage.

filetype:

A very targeted search that specifies the file type you want to return. You’ll probably rarely use this but it’s handy to know that you can limit your search to PDFs or DOCs instead of web pages.

• Perfect for: Looking for manuals, instructional documents, studies, surveys, or any other downloadable content that’s not HTML.

related:

The related operator will search for sites that Google sees as similar to the URL given. This doesn’t normally return a lot of sites (Moz only returns 44 results) but they are on the whole similar to the site you’ve specified in your original search.

• Perfect for: Finding really good outreach and guest blogging opportunities you might have missed. Try experimenting to see what gems you can uncover.

Ten Essential Google Search Operators and Punctuation

Email Turns 44 in 2015 | Bosmol Social Media News

In 2015, email celebrates its 44^th birthday. While electronic mail messages have been around since 1971, their format and the way we use them has changed tremendously in the past 44 years. In celebration of email’s anniversary, let’s take a look back at its history via this infograhpic from Reachmail.

Email was “born” in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (a message whose contents he unfortunately can’t remember today). Electronic mail soon found a fan in Queen Elizabeth II, who became the first head of state to send an electronic mail message in 1976, and from there, it spread quickly. In 1978, the first electronically sent advertisement went out over a network of government and university computers.

One of electronic mail’s hallmark features is its capacity for brevity- or how easy it is to send short, quick messages. This characteristic first began in 1982, when the word email was first used; that same year, Scott Fahlman used the first ever smiley “emotion.” In 1989, AOL’s signature phrases were recorded by radio man Elwood Edwards; among them was “You’ve got mail!” which later became the title of a Warner Bros. major motion picture that topped $250 million at the box office.

Microsoft became a major player in the email game in 1997, when they bought Hotmail for about $400 million and released Microsoft Outlook. However, as email became more and more popular, people also began to abuse it. The word “spam” was added to the Oxford English Dictionary in 1998, and in 1999, a fake email claiming that Bill Gates planned to share his wealth with Internet users was forwarded by millions.

In response, George W. Bush signed the CAN-SPAM Act into law in 2003, making it the US’ first national standards for sending commercial emails. In 2004, the FTC codified email spam laws, and the next year, SPF became the first technology established that verifies email senders’ identities. In 2007, the Internet Engineering Task Force adopted anti-phishing security protocol DKIM.

During the early 2000s, Internet users began having some fun with email. On a 2003 episode of The Simpsons, for example, Homer revealed that his email address was chunkylover53@aol.com. In 2004, LOL and several other Internet acronyms were recognized in the Oxford English Dictionary, and multimedia emails were introduced that year after the MMS World Congress in Vienna. Google released Gmail to the public in 2007. Email also officially became “email” and not “e-mail” in 2011.

These days, you’re hard pressed to find someone without an email address. In the 2008 presidential campaign, candidate Barack Obama was able to compile a database of over 13 million email addresses, and in 2012, researchers reported that 90 million Americans accessed their email on a mobile device, with 64% doing so daily. To help users avoid email overload, Google introduced Gmail tabs in 2013.

Unfortunately, hackers have gotten smarter as well (probably not helped by the fact that many people’s passwords are still “password,” “123456,” or “qwerty.” In 2014, hackers made headlines when Sony Entertainment was hacked, and hundreds of sensitive emails were released. Although the government blamed North Korea, North Korea denied responsibility.

Email has changed our lives in its first 44 years, and while we can’t predict what’s coming next, one thing’s for sure- we’ll be hearing “You’ve got mail!” for quite awhile!

Email Turns 44 in 2015

Will BlackHat SEO still work in 2015? | Bosmol Social Media News

BlackHat SEO refers to tactics and techniques which focus on achieving high SERP positions without following the search engine guidelines. Some of these tactics and techniques are parasite hosting, keyword stuffing, cloaking and sneaky redirects, hidden text and links, paid links and doorway pages . Non of these tactics works if used independently, but if they are used all together, they have the potential of getting a site rank high.

BlackHat SEO has a few advantages, like achieving top results very fast, targeting many keywords and it is also very easy to do for low-competition keywords. However, they also come with significant disadvantages: they are easily detectable by search engines and users; they only work on the short term; moreover, they put the sites that use them at risk of being penalized by the search engines. Google does not approve of these blackhat tactics because they work well, even if on the short term, and, in doing so, they make paying Google advertising money unnecessary.

Not all blackhat SEO tactics are created equal. Some of them are difficult to remove once the site you used them for is penalized by Google. The ones that are easy to fix include hidden links and hosted doorway pages when added to a domain you control. On the other hand, comment spamming is impossible to fix because you have no way to delete the links you spammed on other blogs, they could be live for years on end.

Even though Google has made several major changes in its ranking algorithm the last couple of years (Panda, Penguin and Hummingbird), changes that are meant to better detect unnatural links, I believe there is still room to use blackhat SEO tactics, especially for the most searched for keywords . 2015 might be the year of blackhat SEO. As the industry as a whole tends to adapt to the ever present changes in search algorithm, the black-hat practitioners are still using their tactics to achieve their goal.s i think Google needs to do a better job at maintaining the integrity of search rankings and recognize unnatural links .

2015 seems a good year for a few select blackhat techniques, that are derived from whitehat techniques with a little twist. Things like buying twitter followers, google plus circles, facebook likes and Instagram Followers may become a thing of the past. One of them is guestblogging. A balckhat guest blog post could be made on a blog that is not related to your niche. To make it even more blackhat, you could use an optimized anchor in your blog post. Optimized anchors are still in use, and doing well not only in guest blog posts. The idea is to not over optimize the anchors. Linkbuilding is still an awesome way to help with your SEO even in 2015 because it is cheap, relatively easy and quick.

The caveat here is to not use low-DA backlinks. Heavy keyword content is still working. If you do not use long tail key words, if you add more content, not only more keywords in your text, you should be off the radar. The last blackhat technique I will cover is backlinking. While throwing a huge amount of links to a site will not do any magic, using this tactic combined with content, social media, and onsite factors might bring massive authority, high rankings and a lot of traffic .

The expected updates of the Google algorithms could swipe away many sites that use blackhat techniques. It is only a matter of time as when they to it and it is also a numbers game, as not all sites will be penalized. SEO is not dead and replaced by social media marketing, but it is changing at a fast pace. We just need to adapt to even its slightest changes and we will prevail, either in the white, gray of black spectrum.

Will BlackHat SEO still work in 2015?