Thursday, August 29, 2013

No More WordPress Stress: Tips for Managing Multiple Sites | Bosmol - Social Media & Web 2.0 Internet Marketing News

managing multiple wordpress sitesWordPress is such a useful tool for professionals that many administrators find themselves managing multiple sites to keep up with user demand. Blog administrators are the most common type of professionals who rely heavily on WordPress, but the software is also popular among web design firms and small web hosting companies. As with any other heavily used resource, professionals must maintain a high level of organization to manage WordPress efficiently. Here we’ll examine some tips for keeping on top of your site responsibilities.


Prepare for unexpected traffic


There’s nothing riskier (or more pessimistic, for that matter) than only allowing the bare minimum bandwidth capacity for your WordPress site. A spike in popularity can happen virtually overnight, and a crash or defective operating system could lose faithful followers for good. Talk to your WordPress host to be sure that your websites can handle unexpectedly heavy traffic. Remember to continually monitor your site traffic as well, so you can quickly make adjustments as needed.


Have backups ready


Even when you go out of your way to prevent crashes, you should still make sure to have plenty of backups. For example, consider starting a blog with another host, and stay active on social media sites such as Twitter, Facebook and LinkedIn.


In the event that any one of these sites goes down, interested parties can still find you online in a few different locations. Make sure to continually backup your information in the cloud as well, so you can be sure it’s safe and always accessible.


Upgrade regularly


New technology is always a work in progress, which is why consistent updating is crucial to keeping your sites not just functioning smoothly, but at optimum capacity. For example, WordPress recently created a new version called WordPress (3.5.2) that fixes tons of security bugs.


These fixes include blocking server-side-request forgery attacks, fixing cross-site scripting, avoiding disclosure of a full file path during a failed upload and prohibiting contributors from improperly publishing posts. Despite all the changes the new version will have, it won’t have an effect on the information you’ve already placed on your site.


Stay organized


It’s a bit easier said than done, especially when you’ve got a lot on your plate. However, you’ll want to periodically keep up with a few simple maintenance tasks to avoid feeling overwhelmed when an unexpected disaster strikes. One effective way to stay organized is to have your domain registration expiration date marked on your calendar. Always renew your domain in a timely fashion—ideally by setting up an automatic payment system with your WordPress hosting service.


Also, regularly check your site for issues and errors, and check the news for any problems other users might be experiencing. Keep in close contact with your website administrators to ensure optimum functionality and a consistent tone.


Look into multisite tools and services


When you can’t do it all yourself, call in the pros. Since many professionals struggle with managing multiple WordPress sites, a whole market exists out there for making this task easier. A few noteworthy examples include:


  • ManageWP: Offering one-click access to monitoring, publishing, backup, deployment and security features, this management console simplifies the management process.

  • InfiniteWP: This management console offers one-click updating for plugins and themes, as well as instant backup and restore. However, users have to pay for special features such as scheduled backups, client plugin branding and custom code snippets.

  • WP Remote: A free tool available for an unlimited number of sites, WPRemote allows users to organize groups, search content and monitor plugins and themes.

Despite how user-friendly WordPress can be, a few tech-cessories are always needed when juggling large volumes of content. Applying these tips and tools can maximize your productivity, without cutting in too much to your working hours.


No More WordPress Stress: Tips for Managing Multiple Sites – Click to Tweet


No More WordPress Stress: Tips for Managing Multiple Sites

Tuesday, August 27, 2013

Top 5 Social Media Metrics that Matter | Bosmol - Social Media & Web 2.0 Internet Marketing News

Social Media MetricsSocial media has become extremely popular and continues to thrive, so making sure that you read and understand your social media metrics is very important. You will be able to know about all aspects of your social media campaigns and check whether they are as effective as you would like them to be. So to make sure that you don’t miss any major information, let’s go over the 5 main metrics you should never miss.



Channel Reports



Channel reports will give you all of the details you need to know which social media sites are bringing you the most traffic. There are many different social media sites out there, so this metrics makes it easier to gauge how much each site is benefiting you and which ones might need more attention. Each social media sites works a little differently, so if your business is not compatible with a few, don’t worry too much and just focus on the sites that your business can thrive from.



Response Rates



Customers use social media to interact with companies, so you need to make sure that you are doing everything in your power to keep your response rates as high as possible. A large chunk of social media users prefer to contact a business through social media sites than over the phone, and its popularity continues to grow. So expect to be contacted more and more via social media sites.


If your business fails to respond to customers, this will give the impression that your company doesn’t care or doesn’t have enough resources to keep up with your customers. Either way, not responding to your customer is a very bad thing, so use this metric to keep on top of your response rates.



Conversion Rates



This is one of the most important aspect for any business because it will tell you how many people are actually converting into customers through your social media efforts. Keeping this metric as high as possible should always be a high priority since it increases your overall profits. If you start to see a drop in the conversion rates, you need to figure out why as soon as possible.


You can also check which pieces of content within your social media sites are converting people individually. This will let you know what kind of content your target audience likes and which ones are most effective.


The more people you are able to convert from your social media pages to your actual website, the better. Not only will you increase overall sales, but this also helps with SEO and other aspects of your website.



ROI Data



ROI data will let you know how much money you are spending to market on social media sites, and how many people from those sites actually turned into customers and spent money with your company. These metrics really help gauge how well each social media site is helping your company and will also help you allocate your marketing budget to certain sites. If you notice that one site is doing really good, then you might want to shift your budget towards that site more to increase how effective it is. Another option would be to shift your budget to a site that isn’t doing so well in an attempt to make it more effective.



Visibility



This metric will go over how many likes, shares, and other aspects that help new people find your business. Each social media site usually has their own ways of tracking how many people are following you or like your content, but combining them all into one metric report will help read further into the data.


You can use this information for a number of reasons, such as seeing what type of content your audience likes the most. If you notice one type of content getting more attention that another, then you should focus more on making that type of content. You can also see what areas that you will need to work on in the near future. In the end, more people that are able to view your company or content, the higher the chance they are going to visit your website and do business with you.


Ness enjoys writing for MakeAWebsite – a site focusing on web hosting reviews. Visit their site to find useful tips and information on how our top web hosts perform.


Top 5 Social Media Metrics that Matter – Click to Tweet


Top 5 Social Media Metrics that Matter

Tuesday, August 20, 2013

Event Marketing; Elevate Your Social Media Presence | Bosmol - Social Media & Web 2.0 Internet Marketing News

event marketing strategySocial media have transformed from being a minor broadcast platform to a sophisticated network of connections and rewarding engagements. If your business runs an event or a conference, then the effective skill for attendees to interact with social media channels is the prominent part of successful event, here event apps for businesses are the right support. This is the time to stop using snail mails for your conference invitations or other communications and feel easy to bring your event organizing into the future with social media.


Nowadays, entrepreneurs are trying to grab benefits through online business and their presence on social media outlets depends mainly on their frequent involvement with their case. Social media now creates market and search engines are giving importance on sites that utilize users in a more expressive manner. So the time has come to maximize the presence of social media at any event and to get benefit from the effort.


Let’s look at some core points to attain elevated results by maximizing the presence of social media:



Always Follow A Hash Tag



Hash tag can provide everyone with simple way to find relevant social shares and involve in conversations regarding the event. It is necessary to include all event details in the tag which can be visible to all on your website. While promoting the conference to all attendees, hash tag plays a good role in finding out people who are tweeting about your conference. The tag should be obviously seen on posters, brochures, slides or directories, so that attendees can quickly identify relevant information and ways to connect with others through social media.



Mobile Apps With Social Media Functions Can Work



Now, most of the conferences are run smooth with sophisticated event apps, simple to multi-functional, custom tailored event, conference apps can be developed. Like said, these need not to be complex, but should include the program schedule, location map, contact address and other relevant information. Many events like conference, wedding, parties etc. are giving more attendee experience, making the event truly exciting so that attendees can connect with each other to create a perfect situation for the event. Attendees can feel a better networking experience when everything needed is obtained from a single place.



Role Of A Social Media Command Center



The event team must be responsive to all postings done through social media channels by the attendees. By having a smart and proficient team of dedicated people can effectively manage the social media channels with more attention.  A quick respond to questions should be ensured by the team members, also, assign staff according to the size of the event, whose only job is to respond to social media comments and queries. This process not only boosts up the audience contributions, rather enables effective participation of those who are unable to involve in the event. Thus participating in conferences organized using social media let you in getting touch with your fans and followers, encouraging them to attend your events in the future.



Drop Questions Freely Through Social Media



Attendees always come with chunks of queries to the speakers, unfortunately not happening due to time-bound situations. Conferences adopting social media channels like Twitter can serve audience with tweeting options for audience to tweet in their questions through hash tags, which can also attain two goals like:


  • Easy platform for attendees to ask queries.

  • Increase the social reach of the event.

Thus audience feel more encouraged asking questions, also they enjoy this sort of participation, as most of them are shy to ask questions in front of everyone. Through this technique, they are able to have their voice heard by the keynote speakers to make the session more interactive and lively.  So, make your conference easy and catchy using social media.



Keep Interacting With Your Data Bank



The network of people and organizations that you have obtained are the valuable resources for your future events.  Being an active social media person means that you are a frequent user of social media. This needs a range of simple to relatively complex procedures, but should be regular and persistent. So, always keep in contact with them and convey your new ideas with them which can help you in the future.



Using Facebook, Twitter And Pinterest



Facebook, Twitter and Pinterest can play good role in organizing your party. It saves our time in sending invitations and keeping track of all attendees. All you have to do is just giving it a title, location, date and time and you can invite all your guests. As you enter the guest’s’ name, respective profile will pop, letting you click and invite them. The task is over. Using event page you can track responded people, number of people coming, and other useful information about your guests. Any last time changes in the party plan can be posted on their walls easily.


Pinterest, a new social media tool, acts as an online pin board on which you can pin pictures, videos and more. A new pin board with the title of your party helps you to pin pictures and videos from your event and share them with others. There is also provision to add captions and comments to each picture encouraging more users on the page. These social channels would create wonders on your event, eventually making your job as a host pretty easy.



Keep Perfect Timing



The matter you have conveyed should be viewed by your audience for getting required response. So, knowing the perfect timing of your guests is very important. There are two types of timing you need to understand, that is the rush hours at the sites you use and the best hours at which your audience give maximum response. Post your ideas at a time when most people are online so that the number of people who view your posts will increase. It is necessary to coordinate your posts to this time period and see the best result.



Helps To Advertise You



Social media can give you and your event a website exposure. You get an immediate result when you post your content there, as social media is a wide area which helps to connect larger audience all around. Promoting yourself helps to maintain your online presence and actually show people what you have to offer. Thus your relevant contents are spread through the target audience to the whole world, giving a positive online reputation and a higher rating for your event.



Helps To Attract More Traffic



After conducting the event, speaker can post the contents of his conference in his website. For getting more traffic to his website, he can add Quick Response Code to printed materials. Smartphone users can easily browse the site after scanning the code, which is convenient to move business offline and marketing online. Thus your website becomes more authoritative information source and will be ranked high in the search engines.


Take full advantage of all the communications and channels that are available to us to let people know that we have some unique ideas to share with them. There is no way to deny the fact that social media is big and getting bigger every and so look forward to promote your future events with social media to reap maximum benefits.


Event Marketing; Elevate Your Social Media Presence – Click to Tweet


Event Marketing; Elevate Your Social Media Presence

Saturday, August 17, 2013

6 Inventive Ways You Can Reuse Your Office Gadgets | Bosmol - Social Media & Web 2.0 Internet Marketing News

Recycle Old Office Gadgets

Recycle Old Office Gadgets


There are various steps that you can take in order to minimize your business expenses, the most popular of which is to reuse and recycle old office gadgets that no longer perform their primary functions. By recycling your old and broken goods you are also going through the de-cluttering process, a process that every business needs. It is more common for people to recycle items because of the environmental friendliness aspect that comes with it. However, what you probably do not know is that there are different ways that you can reuse gadgets without doing any tweaks to it.


Reusing your old office gadgets is a great way to save money. After all, you will basically be taking something that you already own and using it for another kind of need.  Reusing old office gadgets that you have lying around is also a great way for you to show off your creativity. There are different things that you can do in order to reuse and recycle old and unusable gadgets that you have in your office. Here are a few ideas that you can try out.



Use Old Tablets as E-Readers



If you and your staff still use big and bulky computers in order to access resources online for your business, then you can streamline the process by replacing these computers with your old tablets. You and the rest of your office can start use old tablet computers in order to access and read the materials that you need for your job. Using tablets as e-readers will streamline your office’s design.  Also, it will make it easier and more comfortable for you to get reading done. If you have more than a few old tablets lying around, then use them to replace old computers in your office reading area.



Use Old Media Player as a Portable Storage Device



Use Old Tablets as E-Readers

Use Old Tablets as E-Readers


One of the most commonly misplaced gadgets in the office are portable media devices and flash drives. You do not have to buy a new one when your shared drive goes missing. You can simply find an old media player and start using it to store, hold, and transfer office files. Media players have big capacities and they will surely be able to hold a big bulk of data. You can find a connector wire and use your media player as a storage device, instead of simply using it to play music.



Use Old Monitors as TV Screens



Use Old Monitors as TV Screens

Old Monitors as TV Screens


The next time that your office’s entertainment room TV goes bust, look for an old computer monitor and use it to replace the broken screen. As long as the picture works fine, you will be able to use a monitor as replacement for your TV. Simply connect the old monitor to the system that services your office’s entertainment area. If you want, you can place it in the office pantry or a floor’s common area to give your employees a more relaxed breathing space.



Use Old CCTV Cameras as Sources for Spare Parts



Most of the time, repairing your office’s CCTV cameras will cost a lot of money, especially if you need new parts to upgrade or maintain the other units that you have. What you can do is to take one of the old or broken CCTV cameras that you have lying around, break it apart, and cut out the spare parts and pieces that you can use to maintain and upgrade the other cameras in your CCTV system. This way, you will not spend much on new parts. These days offices use companies to manage office security, so your broken CCTV camera will be a thing of the past. In exchange for one camera, you will be able to get your hands on different parts that you can use to repair and maintain a number of other units.



Use Anything Electronic Device to Help Non-Profits



As some people say, one man’s trash is another man’s treasure. If you have different old gadgets lying around the office yet you no longer have use for them, then you can donate these unwanted gadgets to non-profit programs that will refurbish and recycle them for other people’s use. Simply contact Cell Phones for Soldiers, Call2Recycle, the U.S. Environmental Protection Agency Resources, Verizon HopeLine, or other like-minded organizations.



Use Any Old Device to Get Loose Office Money



There are different kinds of Tech Company recycling programs that will happily buy your old devices. If you are sure that your office no longer needs these devices, then you can contact these programs and see if they are interested in taking them off of your hands. You can even turn this task into a regular chore for the whole office. Surrender old office devices to these recycling programs and you will receive certain amounts that you can use to treat your employees.


Leaving old computers and devices in your office will do nothing but gather dust in the workspace. What you can do is to find ways to reuse and recycle these gadgets. You can use your creativity in order to refurbish the items that you have lying around. You can also get help from third-party recycling programs in order to do so. Once you get into this habit, you will find yourself maintaining a more streamlined and cost-efficient office. You will not only be able to save money, but you will also be able to add a touch of creativity to your workplace. Recycling and reusing old office devices is quite simple. You and your employees will surely have a fun time doing it.


Sarah loves reusing and recycling old office gadgets. Sarah recommends de-cluttering by recycling your broken and old items. She recommends you check out Ideal Services for further guidance.


6 Inventive Ways You Can Reuse Your Office Gadgets – Click to Tweet


6 Inventive Ways You Can Reuse Your Office Gadgets

Thursday, August 15, 2013

8 Ways How Mobile Apps Have Changed Our Lives For the Better | Bosmol - Social Media & Web 2.0 Internet Marketing News

Smartphones Changing LivesThere was recently a story. There was a question asked about how many people didn’t have smartphones now-a-days and that in a convention of just under 10,000 people, there was 2 non-smartphones left in the lost and found. So, there are plenty of people that now make use of their smartphones and apps have played a big part in the way in which we run and schedule our life.



It has made exercise easier



One of the best ways that mobile apps have changed our lives has been the amount of exercise apps that have popped up in recent times. These apps have been anything from running advice to exercise you can do. They have also had some interesting twists added on to them, such as a running app that encourages you to run by telling you that zombies are chasing! These kinds of apps have made running more desirable and creates more motivation instead of run till you get tired or exercise and hope it works. Exercise apps have allowed up to do things the right way and is beginning to contribute to a healthier world.



It has improved long commutes



Remember when we used to just sit there bored, without much to do? Well, now we have a lot to do on trips on the bus or long trips across multiple states to entertain ourselves. With the addition of apps, we can work on these commutes, we can read and probably best of all: we can play fun games. This allows us to have fun on these trips and play with friends if that is applicable. There are plenty of options now for commutes, whereas it used to be books or handheld games or nothing else.



No longer do you need a console to play a great game



Over time, the games that have been made as a mobile app have changed nad now they have become a lot better. Now we can use them to practically replace a console. This has come to a head with a lot of popular games, such as Batman, being ported onto the Android or the iPhone, so now, instead of needed a console to play these games, you can now use your phone.



Scheduling made easy



One of the bad points about having your schedule on your computer, you had to sign in and turn it on and go through that long process before seeing it. With the multitude of scheduling apps on your phone, you can find yourself with your schedule conveniently in the palm of your hand. It also has the ease of being your control center and you can made easy additions to it at any time.



Information at your finger tips



Now that apps can be updated at any time, it has made it easier to get relevant information at all times. A perfect example of this is conventions that create an app, say a mobile convention, is now able toupdate people at that convention of events or panels that may be starting, and of lines getting too long. Of all the apps that get used, these are probably the ones most used, because they can be accessed with a single click and have become integral to the running of our lives.



Everything in one place



No longer do you need to have various devices to be able to maintain your daily life. You don’t need a GPS, a computer and PDA as well as your phone to be able to manage your life and use the internet. You can now do all of these things on your smartphone, making it extremely convenient for anyone living a busy life.



Social media at our fingertips



While some might argue that this hasn’t been a benefit to us, but it has made communication easier and made it easier for us to stay with friends. Our mobile apps has made it easier to keep up with the loves of our friends and family without the need for a computer. We also have found the ability to follow the lives of celebrities with the twitter feed on our phones.



It has created jobs



This one isn’t directly related to mobile apps, but popular mobile apps have had to bring on additional workers to build future apps. This has given skilled workers a place to go and a way in which they can do what they love.


So, there have been many ways that mobile apps have benefited our lives and we sometimes find ourselves taking it for granted. Next time you schedule a meeting on your iPhone or play a game on your Android device, think of what you would have been doing without it and everything you would need to do what you’re doing.


8 Ways How Mobile Apps Have Changed Our Lives For the Better – Click to Tweet


8 Ways How Mobile Apps Have Changed Our Lives For the Better

Thursday, August 8, 2013

Motor Mate App, Are You A Good Driver? | Bosmol - Social Media & Web 2.0 Internet Marketing News

motormark-scoring-systemIn support of the car insurance industry a new portable car insurance app has been created to help rate people based on their driving habits. Insurance premium rates have always been a mystery to the consumer because of all the parameters that are needed to come up with a rate. The issue comes in validating the type of driver a person is by analyzing their driving record over a certain period of time.


A person driving record has to be analyzed by the insurance company and additional questions need to be answered concerning how often the vehicle is driven and what type of mileage is associated with the vehicle.


With the convenience of this car insurance app, these questions and more can be answered easily by tracking the driving behaviors of people from their car. The app was developed in conjunction with a high profile driving company that specializes getting the information needed by the insurance companies.


There is no charge for a person to download the app from Google Play and is compatible with mobile phones. The objective of the app is to monitor the driver’s behavior over a period of time gathering the following information.


  • Acceleration and braking techniques

  • What were the mileage stats taken in the vehicle?

  • How far was the average distance traveled on any one trip?

  • How many times was the car driven during a certain period of time?

This type of information is gathered and recorded through the apps technology that has been installed on the mobile phone. The feedback is immediate and the information recorded for an analysis at any point in time.


After a determined period of time an overall score is accumulated for the driver that puts them into a certain driver category.


These driver categories determine the applicable insurance rate adjustments that are given. There are 6 associated categories and each one has recommendations to improve their score which will end up in lower insurance rates.


The Comparethemarketcarinsurance.co.uk team whom work tirelessly to bring you the best ways to save money on your car insurance provided this article.



Motor Mate App, Are You A Good Driver?