Better Business Websites: Ways to Use the Magic of Multimedia | Bosmol - Social Media & Web 2.0 Internet Marketing News

If you’re not making videos for your business yet, you’re probably leaving a lot of money on the table. Multimedia is hot right now. Actually, it’s been hot for a while, and it’s not going away. Why not? Because, Internet connections are getting faster not slower – that means more people are accepting of watching videos online.

Their connection speed doesn’t produce the buffering and lag time that slower connections used to. Also, video is more dynamic. Users’ attention spans are permanently shorter thanks to websites like Facebook and Twitter, which encourage that kind of short-termism in status updates video and photo sharing. Here’s how to capitalize on all that without losing your corporate message

Do Your Homework

Don’t just create a video “off the cuff.” Do your homework. Make an outline of what the video will be about. Write a script, and then review it, edit it, and make changes as necessary. Take the time to really think about what you want the content of your multimedia to do for you and your company.

Multimedia is a really awesome way to showcase new products, services, and even tell a story (yes, God forbid, a sales story). To get an idea of what works, visit successful YouTube Channels that are both in and out of your industry.

Make A Lot Of Room On Your Servers

Video takes up a lot of room – even video using the h.264 compression scheme. So, if you plan on uploading a lot of videos to your site, now might be a good time to increase your hosting plan’s bandwidth and storage capacity.

If you don’t have the funds right now to do that, consider uploading videos to sites like YouTube or Vimeo. With social sharing sites, like YouTube, you get the advantage of a built-in crowd. People are already on the site, searching for interesting new videos. You can also entice potential customers by allowing them to download your content using a program like the one at http://www.youtubedownloadersite.com so they can watch it whenever they like. Just remember to respect IP with downloads.

Have Good Content

Good content is still very important. Some business are still trying to “cheat” in this area, but users are smart – at least, they’re smarter than they used to be. You can’t really fool people with poorly designed content anymore. Make your videos professional-quality and really spend time on developing them. For example, if you sell fishing supplies, one method to really capture your audience’s attention is to do review videos that are in-depth. Cover both objective facts about whatever you’re reviewing as well as your own personal opinion, and make it clear which is which (i.e. opinion vs fact).

Know Your Strengths

You can’t be good at everything. If you don’t have any in-house talent capable of putting together a high-quality video, it might be time to hire a professional to do the video for you. It’s OK. Most companies go that route.

Consider Users’ Browser Preferences

Not everyone uses Internet Explorer. That might come as a shock to you, but you need to optimize video for Safari, Firefox, and all of the other major browsers out there.

Consider Accessibility

Like browser preferences, some of your users might not be able to access your video because of hearing or visual impairment. Make sure your videos are easily accessible to anyone.

Give Users A Choice

It’s become quite common in recent years to automatically play the video once the browser loads. Not only is this incredibly annoying for the user, it creates a bad image of your company that gets passed along to other users that are warned by the initial offended user.

Steven Young loves all thing technology and computers. He also likes to share his passion by writing on a host of blog sites.

Better Business Websites: Ways to Use the Magic of Multimedia

Website Usability: Virtual Elephants of the Internet Room | Bosmol - Social Media & Web 2.0 Internet Marketing News

Imagine a reputable tool provider creating a complete, all-in-one handheld device for carpenters and DIY specialists alike.  However, imagine, upon placing it in one’s hand, immediate confusion sets in.  The maze of intricate parts intimidates the user, ultimately rendering the device literally useless.

In this case, the tool provider failed in providing an integral element: usability.  Websites, like the imaginary tool, work the same way, possibly frustrating consumers who are not deeply experienced or reluctant to provide personal information, credit card numbers, etc, or, worst-case scenarios cannot navigate or understand a given site.

Multi Device

Accounting for multi-device use is an integral failure of a number of current-day brands.  Some offenders, being very popular brands, surprise consumers who have grown accustomed to acquiring information quickly as well as purchasing goods and services efficiently.

If a mobile experience greatly pales in comparison to a desktop version, a brand may quickly use a consumer’s advocacy to another brand that provides an efficient web browsing experience.  Additionally, warped images and prices could account for lost online opportunity and poor user experience.  Imagine two vendors, offering services at the same low price, competing for the same target market, yet one site clearly marks pricing while the other’s graphics are poor and cutoff at the end.

Ad Walls

Ad walls are proposed as marketing elements to webmasters who seek to capitalize on visitors, quickly offering a white paper or future posts in exchange for the reader’s email address, etc.

Consider the implementation of ad walls on one’s site, especially being empathetic of your target market’s trajectory in the sales cycle.  Will interrupting their shopping/viewing truly create more conversions in the end, or will the ad wall or some other (possibly intrusive) element of marketing sour user experience?  Don’t think like a business owner but a consumer.

ZMOT

The Zero Moment of Truth symbolizes the moment a consumer is faced with a need for information that precedes an eventual purchase.  If a number of ‘needs’ are met, in theory, an eventual conversion can be expected.

Usability is inextricably connected with an online vendor’s ZMOT.  For example, marketing gurus observe trust as an integral element.  If a site’s links are broken or lead browsers to conflicting pages, trust may be lost.  Furthermore, elements symbolizing authority, such as testimonials and ‘as featured in’ banners, help facilitate trust and lessen buyer reluctance.  Contact marketers at Digital Zoo for more information regarding online implementation.

Less Is More

Once again, a business owner must consider the consumer regarding usability and the amount of information and media on a given page.  For example, a consumer, wanting to learn about an intricate science, may expect long pages of information along with graphs and charts.  In contrast, a consumer looking to purchase shoes may need little text but large pictures (with multiple views) to satiate their respective consumer endeavor.

In many cases, less is more regarding a web browser’s quality of searching.  Consider the amount of information relayed above the fold (so a browser does not have to scroll down); instate menu bars (to provide a macro view of the site); and, supply a site with a rational and helpful flow of interlinks to facilitate easy navigation.

Robert Smith is particular about effective web designs. He uses his experience designing to write about the ins and outs of beautiful and successful websites.

Website Usability: Virtual Elephants of the Internet Room

| Bosmol - Social Media & Web 2.0 Internet Marketing News

Moz was previously known as SEOmoz, it is an industry known for a long time which as an SEO paid membership community. It is also a professional vendor of SEO tools which has managed to rebrand itself to a new domain called Moz Tools.

For the past many years Moz has seen the launch of a thriving SEO community. It has to its credit an active user blog, a professional company blog, and a popular Q&A section. It also has many popular and famous SEO tools including their popular open site explorer (OSE) and link analysis tool.

Moz.com was launched in January 2009. Its tool of Get Listed has managed to help more that 2.3 million small business users in the United States so that they are able to take control of their online presence. It is able to provide them with an easy-to-use online tool that makes the process of claiming business listings at many of the different social platforms and other prominent local search engines

In the earlier version it displayed combined listing which was based on the data points returned by several search engines in our list. It aroused a lot of confusion amongst business owners thereby making it difficult for some of the agency users to identify which search engines were returning to them incorrect information about their clients’ listings. The task of tracking the Listing Score progress was also made difficult. The reason for this was that this score was dependent on the order of results which were returned by their search engine partners. It is a sort of an order which varied from week-to-week and also from month-to-month.

In the new version it will be possible for the users to establish their canonical NAP information before they run a full query for a given business. This is why the new Snapshot page and Listing Score is now not based the best guess listings.

It is also able to get rid of the new Dashboard the clutter of the style search engine logos as well as any other another sort of problem which has been created by the websites gradual expansion to include more listing providers in the last four years. It also provides the users with a faster way to assess the many different listing scores at a glance. It also provides them with an easy approach to the details page for all of your listings from clickable business titles.

In this tool you will be able to see where you have missed listings. It is in these places that you should have your business profile.  You will only have to click the “create listing” link and you will be directly connected to many of the other platforms; and in this way be able to begin spin out your citations.

So, this is considered to be one of the best SEO tools provided by Moz and the advantages of using so many tools from website is also what makes this website to stand out from its competitors.

Republic of the Congo Social Media Progress | Bosmol - Social Media & Web 2.0 Internet Marketing News

Even in its relatively short history, social media has had a significant impact on society. On a larger scale, social media was instrumental in uniting Egyptian citizens during the Egyptian Revolution of 2011. Many social justice movements all over the world have flourished in this era of social media, which is a tool that allows activists to help create a climate of change. Even on a smaller scale, social media has given a voice to countless citizens all over the world. Access to social media websites could make all the difference to the citizens of countries like the Republic of the Congo.

---

Keeping the Public Connected

---

Many people that live in nations like the Republic of the Congo (ROTC) often find themselves disconnected from the rest of the world. Modern society is increasingly global. Events that occur in one nation can have a profound effect on individuals that live halfway around the world. Giving the citizens of the ROTC access to social media helps bridge the gap between the ROTC and the rest of the world.

Of course, it is possible that many people in the ROTC may not be able to stay informed about the events and progress that are occurring in their own nation. Some citizens may not have formed much of an opinion on Claudia Sassou Nguesso or Denis Sassou Nguesso, the President of the Republic of the Congo, simply because they did not have a viable way of receiving any news. Social media could completely change the current situation for the citizens of the ROTC.

---

Spreading Ideas

---

There can be individuals all over a given nation that have important thoughts about a given political issue. If these people are unable to connect with one another, their thoughts will have a relatively small impact on society. Allowing people to transmit their ideas using social media websites can make all the difference. Individuals that would have gone unnoticed could have an audience of people from all over the world.

The public image of the ROTC in other countries would also change if more citizens were able to interact with the world through social media. The confusion arising from the fact that there are two Congo Republics are not helpful for the citizens of the Republic of the Congo. Giving a voice to ROTC citizens would help drown out some of the assumptions people make about the ROTC abroad.

---

Potential Source of Income

---

A number of people today make their living solely through the Internet. Other people are able to use the Internet to expand their businesses. People that make arts and crafts can often market them primarily through social media websites. Individuals in the ROTC that already make things that could be sold would have more of a chance of successfully selling them to a larger group of people if they had access to social media. Some people in the Republic of the Congo could even make money exclusively online by getting involved with Internet writing and marketing. While social media will not completely alleviate the scarcity of jobs in places like the ROTC, giving some opportunities to some people could still make a difference on a societal scale. In response to new technologies, many societies will change slowly but surely.

Republic of the Congo Social Media Progress

Go Local: Ways to Tap into Local Power for Your Blog or Site | Bosmol - Social Media & Web 2.0 Internet Marketing News

Chances are high that most of the Internet users searching for your site are searching for it locally. As local grows more important to search engine results and social activity, your options to utilize local interest to win more sales or blog viewers also increase. If you’ve been focusing on a more “general” audience, you may want to replace some of that vagueness with more concrete content that links your presence with a real-life location or store. Here are several ideas to help you out.

Localize Your SEO (Duh): Local SEO will benefit local searches, boost local completions, and generally help you meet the demands of your local audience – but only if you use it. So spend some time with basic local SEO. When it comes to your title tags and keywords, include phrases that pinpoint where you are. This doesn’t have to be complicated, just list the name of your town or your city. When people start doing local searches or Google brings up automatic local results, this will help your site appear more often.

Give Internet Viewers Local Help: Go through your basic info page and make sure that local-oriented information is there and very easy to see or find. Include your accurate and up-to-date address, your business hours, a map of your location (or link to Google Maps) and similar information. Include a photo of your business if you can. This will help professional websites give viewers more of what they want, enabling customers to quickly make a purchase decision.

Pay Attention to Maps and Listings: Keep your address updated on all the major listings so searchers can quickly see your location on a map. Google Local, Google Maps, and your profiles on Google+ are all important for this reason. Any other listing where people might search to find you also deserves frequent maintenance.

Localize Your Advertising: If you advertise for a brick-and-mortar storefront or have a similar local interest, by all means tie it to your advertising by offering local deals and coupons. But if you have a purely online business, you can still do a lot of local advertising work. For example, you could hang flyers with QR codes that offer digital coupons or take people to a particular product page. Keep track of NFC (near field communication) technology and location-based service trends to see if you can do other mobile advertising work in the future.

Use Events to Your Favor: Every location has particular events associated with it. Whether it is the beginning of a season, a big sports game, a festival or simple things like an important holiday or the start of the new school, you have plenty of options to work with. Use these events to your advantage. Write posts about them, providing news and updates that your local visitors may be interested in. Offer your opinion on how best to prepare, or put together a collection of fun facts about the event. If you are a business, tie in your promotions with these local happenings. This works across your site, blog, and social media management.

Use Images to Personalize: This point is particularly useful for blogs. Use Instagram, Vine and just plain photo embedding or slideshows to show off your local environment. It doesn’t matter if you have a business or not – just snap pictures of your interesting scenery, especially bad weather, your favorite drink at your favorite café, and so forth. Even selfies and cat pics are allowed in this context. Used in moderation, this will link your work with a real person and real person. It is an easy way to built relationships with viewers – and works well for small businesses, too.

Photo Source: Flickr

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO agencies in the United States.

Go Local: Ways to Tap into Local Power for Your Blog or Site

5 Content Marketing Trends for 2014 | Bosmol - Social Media & Web 2.0 Internet Marketing News

For any business with an online presence, content marketing is an irreplaceable tool for the marketing plan. Long-term success for these companies will rely even more heavily on content marketing in 2014.

With upwards of 70 percent of companies planning to increase their content marketing budget, staying ahead of the changes and being proactive will be vital. From last year, we learned that the vast majority of marketers are using content marketing, meaning that simply participating in it won’t make your business successful. Instead, understanding where content marketing is headed and how to become proficient at it may determine how well your company’s entire marketing strategy works.

With that in mind, here are five content marketing trends for 2014:

1. Journalists replacing marketers


2. Custom content streams


3. Design strategy enhancement


4. End of keyword overload


5. Director of content positions

---

1) Journalists Replacing Marketers

As content marketing evolves, the upcoming year will see the influx of journalists into the marketing realm. With good, interesting content becoming more important than pushing out SEO-centric copy, those with a background in storytelling and writing will naturally be better prepared to carry out the tasks necessary to build a strong content marketing plan.

Creating new, quality stories that will both entice interest from readers and give readers information that will help them will begin to dominate the content marketing landscape, raises the value of journalists who will start to replace marketers. For companies, it will be easier to teach a journalist the marketing skills than to teach a marketer how to be a journalist. In fact, the first evidence of such a move has been done by Yahoo by bringing in journalist Katie Couric as part of a content strategy to provide unique reasons for people to visit the site.

Yahoo has moved forward with the idea that they know what their audience cares about, so being able to provide interesting and resonating stories about those things will make their marketing more successful.

2) Custom Content Streams

The biggest trend of 2014 might be providing more value to customers through the creation of custom content streams. At its core, creating custom content streams involves the curating of engaging content from multiple sites and putting it all together in a consumption-friendly way. This form of content marketing would help audiences digest content better by giving them easy access to the most popular forms of content marketing, including:

• Social media


• Blogs


• Videos


• And podcasts

In 2014, custom content streams will become a large part of content marketing by enticing bigger audiences through the packaging together of appealing stories and information in different forms.

One of the most recent trends for medium sized businesses trying to expand and reach “large business” status is to translate all of their content. By doing so they can reach international markets. Consider doing an analysis of your business model and content and determining whether a translation service is the next big move your company needs.

3) Design Strategy Enhancement

In this day and age, mobile strategies and content marketing are no longer additions to the core marketing plan for companies. Instead, a successful marketing plan will include every aspect possible in order to prepare for, and encourage maximum consumption. A major trend of 2014 will be the inclusion of mobile and content marketing in the overall marketing plans out of the necessity for a larger reach for companies looking to grow.

In order to provide audiences with more informative and appealing content, businesses will enhance design strategies by making sure that every new piece of content—whether it’s a blog post, email, podcast, social media post or any other type of content marketing—is tested on every platform.

Although the initial cost of such an investment may take a significant part of the budget, companies looking to grow in 2014 will spend the money so that their content will be easier to discover, accessible by every device and more profitable in the long run.

Another application for this strategy is customer service areas. Here’s an awesome example of how to amplify customer service with versatile strategies, straight from the popular Mosquito Magnet:

Most sites, even big sites like Amazon, just have an online chat system and phone number. This is the essential customer support set up, but that means it’s not a trend, just a standard. Mosquito Magnet has integrated a personalized trap service, giving customers direct access to experts. Imagine if every eCommerce site had on-demand experts to help us whenever we needed them.

4) End of Keyword Overload

Due to the Hummingbird update from Google, the way people search online is beginning to change, which means that content marketing will also change in 2014. Thanks to Hummingbird, keyword-overloaded content will be buried while good, interesting content with conversational language will be ranked higher in Google’s pages.

With synonyms being included in the search equation, SEO terms won’t overflow the internet and drown the quality content. Instead, better-written and more-engaging copy will be the bread and butter of successful content marketing strategies. With the content marketing industry already having become a $44 billion dollar industry, better content and searching will see it grow even more.

For those companies that want a slice of the growing, multi-billion dollar industry, creating interesting, informative and relevant copy will replace poorly-written, keyword-heavy content.

5) Director of Content Positions

The final trend of 2014 is the addition of director of content positions on marketing teams throughout the country.

By pursuing online content marketing projects and measuring their impact, the director of content will drive marketing strategies forward. With good communication skills, an analytical mind and a mix of journalism and marketing skills, this person would be able to keep everyone aware of the company’s content marketing strategy while lowering acquisition costs.

The director of content will keep everything in place, from people to projects, and has the potential to greatly improve a company’s content marketing strategy.

5 Content Marketing Trends for 2014

Realistic KPIs: The Site Results to Shoot For | Bosmol - Social Media & Web 2.0 Internet Marketing News

KPIs or Key Performance Indicators often act as a constant source of worry for SEO experts. A lot of pressure gets placed on SEO to improve KPIs and meet KPI goals. Of course, KPIs are influenced by a vast number of factors. But if you are confronted with pressure to meet or choose certain indicators, you need to understand how modern SEO influences results – and what indicators best show SEO success. The following are examples of important, realistic KPIs that will provide valuable information on the website without getting you too tangled in marketing knots.

Total Conversions: Conversions are going to be the name of the game for a while longer and possibly forever, simply because they turn all that SEO work into cold hard cash – or at least sign-ups and promotion follow-throughs and things like that. Managers love the conversion rate, because it shows how effective SEO marketing efforts are and if they really produce a worthwhile return on investment. The total conversion rate looks at all the conversions ever across the website, showing general activity when can then be broken down into particular categories if a business wants closer analysis. For those without the necessary tools, there are substitutes like the Google AdWords Estimated Total Conversions. These can still give you a good idea of general conversion rates and where they come from.

Conversions in Combination with Search: Conversions can be broken down into many different parts, but few parts are as valuable as conversions resulting from searches. Since keywords have been lost in the algorithms that time forgot, it is now difficult to pinpoint the total effect that keywords have on conversions. However, you can still see which conversions come from people hopping onto search engines. This indicator is brilliant because is shows you the overall impact of SEO on web rankings from a very real-world perspective. It is one of the KPIs that is almost entirely affected by SEO and little else, so marketers love it dearly.

Visitor Loyalty: Visitor loyalty refers not only to who visits your site, but who visits it repeatedly from the same location, and how often they do it. This is a great metric for judging your fans, how many fans you appear to have, and how many fans you are gaining over time. This loyalty metric is great for building a strong customer base that you can rely on.

Average Order Value: Average order value is a KPI that shows, on average, how much customers order. This may not sound very important, but it is a very useful stat when tracked over time because it shows how good your cross-promotions and cross-selling are. If you are a business that sells a lot of related products, average order value will tell you how successful that cross-selling content is.

Task Completion: Task completion is one of those painful but necessary KPIs that show where things are messed up. Essentially, this provides a look at each step of the conversion process, from first contact or view all the way through the final goal, the sale or sign-up or whatever. By looking at this information, managers can tell exactly where visitors give up, lose interest or move away. This is useful not only for SEO but for general web development, content, and marketing improvement.

Referral Traffic: Referral traffic refers to how much of your traffic comes through backlinking and similar types of connections apart from general searches. Referral traffic is a good way to judge how effective those links are when examined over time, and can show if your linking strategies are particularly effective or not. This works best when compared to things like task completion, as well.

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO services in the United States.

Realistic KPIs: The Site Results to Shoot For

3 Types of Must Have Small Business Software | Bosmol - Social Media & Web 2.0 Internet Marketing News

Software. You may not know much about it, but your company thrives on it. In fact, most small businesses can’t survive without it. That’s because the Internet has become such an integral part of just about every modern business. Here are just some of the essentials you probably can’t live without.

Shopify

Shopify is a small business software program that helps you manage your e-commerce store. Started in 2004, the company strives to make small businesses run more smoothly online by providing an intuitive e-commerce platform that’s reliable and robust. To date, over 70,000 online stores use Shopify as their platform. It’s pretty easy to see why too.

The company provides everything from themes and full customization to shopping cart interfaces and innovative online tools to improve the end-user experience. On your end, there’s no CSS of HTML limitations. If you need a designer to design your website, or you want a custom design, the company also provides designers to help you put together a website that looks professional and yet is tailored to your unique needs.

Email Marketing CRM

If you don’t keep in contact with your customers, you won’t have them for long. An email marketing and CRM system helps you send out metered communications via email. Autoresponders like Aweber and GetResponse have been around forever, but newer and more sophisticated players like Infusionsoft offer more in-depth and complex marketing systems built right into the email and CRM platform.

For example, if you’ve ever wanted to move a prospect through a complex sales cycle without having to do any manual work, Infusionsoft can do that for you. Did your customer open an email but not click on a link? Want to move them to a new mailing list where they will get different offers? You can do that with “trigger emails.” After the sale, why keep sending prospects the same email sales letters? With a robust autoresponder and marketing program, you can kick them over to a new email list after they’ve purchased something from you.

Some of this stuff gets pretty complex too. For example, you can segment your mailing list by age, send out multiple test emails (i.e. A/B split testing), and then adjust email frequency and even send out customized, specific, messages to prospects based on various actions they take or don’t take (i.e. when they open or don’t open an email, when they click or don’t click on a link in the email, etc.).

SEO Programs

SEO programs help simplify your on-site SEO. Don’t go crazy with these, because search engines, like Google, sometimes penalize websites for being over-optimized. However, a basic optimization of your website will help users better navigate your site. For example, basic SEO software would help you include keywords within your copy that users might be looking for.

It may also make suggestions for meta data that search engines use when displaying your site’s description in search results. An SEO program can also let you know when it thinks you’re keyword “stuffing” a piece of copy. Finally a good SEO program will help you find and fix broken links on your site.

Jack Bishop loves integrating technology with business practices. He enjoys writing about trends and innovations on business tech and small business blogs.

3 Types of Must Have Small Business Software

Spiders, Links and Bots: Everything You Need to Know About SEO | Bosmol - Social Media & Web 2.0 Internet Marketing News

Search engine optimization, deconstructed, is better performance/exposure on search engines.  Think of search engines like librarians.  Librarians want to help people get information, impartial to whose brand of content serves a query.  In order for librarians to refer a piece of content, they must use the card catalogue or content index.  There, material is stored according to associations: tiles, author names, major subjects, minor headings, etc.

If a librarian does not do a good job in ‘logging’ a book or piece of content into the index, such will never serve interested parties.  Therefore, a better job of indexing facilitates better exposure – that is SEO.

Here are a few ways to better understand and implement the process.

Spiders and Bots

Search engines, like Google, host spiders or bots that crawl millions of Web pages for indexation.  The intelligence of bots are great yet limited.  Coders and developers ensure pages are structured properly, speaking bot ‘language.’

Additionally, Web masters care to omit some material, instructing the bots to pass over specific information.  Moreover, bots and spiders don’t ‘see’ pictures and video like humans; therefore, Web masters must ensure related content provides textual ‘clues’ related to pieces of media.

Links and Marketing

At this point, you may be wondering about search engine preferences.  Above, it was suggested the ‘librarian’ offered information in an unbiased fashion.  Search engines like Google rely on a number of search signals, such as links, to help gauge authority and value of information in regard to keywords, phrases, and ultimate needs and intentions of users.  Outbound links let search engines know a Web master willingly leads others to a specific page and site.

From the search engines’ perspective, this is a positive vote or signal regarding the linked-to site.  If that happens enough times, such as with popular news sites like the New York Times, the engine begins engineering a preference, holding that particular site in a higher regard than others.  In addition to links and search engine positioning, users visit sites like Yelp and Yodle reviews to glean information about particular brands, products and services.

Page Structure

Remember how elementary school teachers were so fond of formatting and pre-writing structure?  Such sentiments help with SEO.  For example, let’s assume a given page is destined to provide information about a Nike shoe.  We would want search engines to know the page is about sneakers, mens’ shoes, Nike, and running.  Depending on the vendor, maybe Nike is just one affiliate.

Furthermore, the vendor sells other things, such as kitchen appliances.  Therefore, the site structure may start with mens’ shoes > sneakers > running > Nike.  More emphasis may be placed on the notion of mens’ shoes than Nike, the brand.  Page URLs, titles, headings and sub-headings help direct readers, organize site folders, and provide intelligence to bots and search engine spiders.

Get Help

SEO is not rocket science yet involves a number of concerns and elements.  Even the best-written, compelling digital asset goes unnoticed if not indexed by major search engines.  Ensure your SEO practices are ethical and abide by major-engine-provided best practices.

John Childs loves web marketing. He enjoys blogging about innovations and emerging techniques for effective marketing.

Spiders, Links and Bots: Everything You Need to Know About SEO

7 Brands Making It Large Through Pinterest | Bosmol - Social Media & Web 2.0 Internet Marketing News

 ‘A picture can say a thousand words’ –

Check out the social analytics, you will find that it is your images and videos, which draws 94% more engagement than your texts. Visual social is the recent craze, and Pinterest is the biggest among the visual bandwagons. Pinterest rakes 2 ½ billion page viewsevery month from their 70 million users.

Brands cannot afford to ignore Pinterest as users buy more items than they buy on Facebook and spend 70% more money when they arrive at your website directly from Pinterest. Lot of brands has started to use Pinterest and consider it as their potential social platform, which is able to engage huge traffic. Many brands have made Pinterest a part of their marketing and promotional strategy.

Here are the Top Commercial Brands that are using the Pinterest platform successfully since past few months.

Whole Foods

The consumer-packaged goods manufacturer of USA, UK and Canada has been using Pinterest successfully, and it is the visual appeal of the social platform, which musters huge customer engagement for the brand. At Pinterest, they have more than 170,000 followers. When a brand has a single focus, then they can keep their interest on their brand with creative board names like – “Who wants Dinner!” or “Cheese is the Bee’s Knees” or “How Does Your Garden Grow?” or the perfect blend for upcoming valentine with “In Love with Love.” Let the board followers know what does the brand wants to relate with a quick wit and in a funny manner.

Martha Stewart Living




Martha Stewart is a brand with a promising website, several engaging products and a number of magazines. Pinterest shows that Martha Stewart has 132 boards and more than 19,000 pins. They have reached more than half a million followers. Martha Stewart Living serves us with a number of pins that are visually interesting. So serve your followers with visually engaging posts.




Real Simple




Time’s Real Simple magazine is yet another natural match for the Pinterest users. They have a little less than 400,000 followers and are mainly successful because it has taken what the brand means to their readers. Real Simple is making lives easier, and the pins reflect it in the right manner. Some fascinating boards like the “Easy Hairstyles & Accessories” or “Cooking Tips and Tricks” or “Doable Fitness Tips & Ideas,” or “Valentine’s Day Ideas”. With boards like this, Real Simple Pinterest profile makes the self-improvement approachable.




Sephora




Sephora is the beauty retail giant who has grown largely with Pinterest and has acquired more than 250,000 followers. Simply adding the Pinterest button to their e-commerce page they made sharing extremely easy. So add the Pin button now.




Everyday Health




Everyday Health is one of the major brands that rule across Pinterest and have 3.8 million followers. A major flaw in their Pinterest profile is that they have not listed the website on their Pinterest profile. This might cost the brand a large amount of traffic to your website. Well Everyday Health has something exceptional. Complete the bio section and verify the brand website.




Jetsetter




Jetsetter have more than 4.6 million followers and has a fair amount of pins on every board. They share attractive travel deals at healthy cost. When you start a board, make sure to incorporate 20 to 30 pins so that the board does not look bare. Boards with less than five pins make the profile look unfinished.




Popsugar Fitness




Popsugar Fitness is one of the sub-brands that are getting immense popularity more than their original profile. Their host Fitsugat.com does not have as many followers as this sub-brand page. The type of engagement proves that sometime sub-profiles can help to segment your content in a better way and make your profile successful. Many brands and news sites have separate profiles for every country and department for their brands, and trust me it works. So start making segment add more traffic to your websites.




For some brands, Pinterest is a huge online marketing opportunity and sharing platform. In order to make the most with picture sharing platform, start using Pinterest now!




Jason Smith is a writer and a guest speaker is presently residing in NYC. He is keenly interested in the changing face of global outsourcing economy. As a single dad, he often finds it hard to maintain the work-life balance but still manages to make time for his baby boy, his band and golfing friends. Learn more about improving your brand massage with direct response telesales, visit here.



7 Brands Making It Large Through Pinterest – Click to Tweet


7 Brands Making It Large Through Pinterest