Monday, January 26, 2015

Email Turns 44 in 2015 | Bosmol Social Media News

In 2015, email celebrates its 44th birthday. While electronic mail messages have been around since 1971, their format and the way we use them has changed tremendously in the past 44 years. In celebration of email’s anniversary, let’s take a look back at its history via this infograhpic from Reachmail.


Email was “born” in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (a message whose contents he unfortunately can’t remember today). Electronic mail soon found a fan in Queen Elizabeth II, who became the first head of state to send an electronic mail message in 1976, and from there, it spread quickly. In 1978, the first electronically sent advertisement went out over a network of government and university computers.


One of electronic mail’s hallmark features is its capacity for brevity- or how easy it is to send short, quick messages. This characteristic first began in 1982, when the word email was first used; that same year, Scott Fahlman used the first ever smiley “emotion.” In 1989, AOL’s signature phrases were recorded by radio man Elwood Edwards; among them was “You’ve got mail!” which later became the title of a Warner Bros. major motion picture that topped $250 million at the box office.


Microsoft became a major player in the email game in 1997, when they bought Hotmail for about $400 million and released Microsoft Outlook. However, as email became more and more popular, people also began to abuse it. The word “spam” was added to the Oxford English Dictionary in 1998, and in 1999, a fake email claiming that Bill Gates planned to share his wealth with Internet users was forwarded by millions.


In response, George W. Bush signed the CAN-SPAM Act into law in 2003, making it the US’ first national standards for sending commercial emails. In 2004, the FTC codified email spam laws, and the next year, SPF became the first technology established that verifies email senders’ identities. In 2007, the Internet Engineering Task Force adopted anti-phishing security protocol DKIM.


During the early 2000s, Internet users began having some fun with email. On a 2003 episode of The Simpsons, for example, Homer revealed that his email address was chunkylover53@aol.com. In 2004, LOL and several other Internet acronyms were recognized in the Oxford English Dictionary, and multimedia emails were introduced that year after the MMS World Congress in Vienna. Google released Gmail to the public in 2007. Email also officially became “email” and not “e-mail” in 2011.


These days, you’re hard pressed to find someone without an email address. In the 2008 presidential campaign, candidate Barack Obama was able to compile a database of over 13 million email addresses, and in 2012, researchers reported that 90 million Americans accessed their email on a mobile device, with 64% doing so daily. To help users avoid email overload, Google introduced Gmail tabs in 2013.


Unfortunately, hackers have gotten smarter as well (probably not helped by the fact that many people’s passwords are still “password,” “123456,” or “qwerty.” In 2014, hackers made headlines when Sony Entertainment was hacked, and hundreds of sensitive emails were released. Although the government blamed North Korea, North Korea denied responsibility.


Email has changed our lives in its first 44 years, and while we can’t predict what’s coming next, one thing’s for sure- we’ll be hearing “You’ve got mail!” for quite awhile!



Email Turns 44 in 2015

Tuesday, January 6, 2015

Will BlackHat SEO still work in 2015? | Bosmol Social Media News

2015 SEO TechniquesBlackHat SEO refers to tactics and techniques which focus on achieving high SERP positions without following the search engine guidelines. Some of these tactics and techniques are parasite hosting, keyword stuffing, cloaking and sneaky redirects, hidden text and links, paid links and doorway pages . Non of these tactics works if used independently, but if they are used all together, they have the potential of getting a site rank high.


BlackHat SEO has a few advantages, like achieving top results very fast, targeting many keywords and it is also very easy to do for low-competition keywords. However, they also come with significant disadvantages: they are easily detectable by search engines and users; they only work on the short term; moreover, they put the sites that use them at risk of being penalized by the search engines. Google does not approve of these blackhat tactics because they work well, even if on the short term, and, in doing so, they make paying Google advertising money unnecessary.


Not all blackhat SEO tactics are created equal. Some of them are difficult to remove once the site you used them for is penalized by Google. The ones that are easy to fix include hidden links and hosted doorway pages when added to a domain you control. On the other hand, comment spamming is impossible to fix because you have no way to delete the links you spammed on other blogs, they could be live for years on end.

Even though Google has made several major changes in its ranking algorithm the last couple of years (Panda, Penguin and Hummingbird), changes that are meant to better detect unnatural links, I believe there is still room to use blackhat SEO tactics, especially for the most searched for keywords . 2015 might be the year of blackhat SEO. As the industry as a whole tends to adapt to the ever present changes in search algorithm, the black-hat practitioners are still using their tactics to achieve their goal.s i think Google needs to do a better job at maintaining the integrity of search rankings and recognize unnatural links .



2015 seems a good year for a few select blackhat techniques, that are derived from whitehat techniques with a little twist. Things like buying twitter followers, google plus circlesfacebook likes and Instagram Followers may become a thing of the past. One of them is guestblogging. A balckhat guest blog post could be made on a blog that is not related to your niche. To make it even more blackhat, you could use an optimized anchor in your blog post. Optimized anchors are still in use, and doing well not only in guest blog posts. The idea is to not over optimize the anchors. Linkbuilding is still an awesome way to help with your SEO even in 2015 because it is cheap, relatively easy and quick.


The caveat here is to not use low-DA backlinks. Heavy keyword content is still working. If you do not use long tail key words, if you add more content, not only more keywords in your text, you should be off the radar. The last blackhat technique I will cover is backlinking. While throwing a huge amount of links to a site will not do any magic, using this tactic combined with content, social media, and onsite factors might bring massive authority, high rankings and a lot of traffic .


The expected updates of the Google algorithms could swipe away many sites that use blackhat techniques. It is only a matter of time as when they to it and it is also a numbers game, as not all sites will be penalized. SEO is not dead and replaced by social media marketing, but it is changing at a fast pace. We just need to adapt to even its slightest changes and we will prevail, either in the white, gray of black spectrum.



Will BlackHat SEO still work in 2015?

Sunday, December 21, 2014

7 Reasons to Buy Gold Coins | Bosmol Social Media News

For those looking to protect their wealth, it may be time to consider gold coins. Those who buy gold coins as an addition to their asset portfolio will enjoy a wide variety of benefits and better security for their wealth. Here is a look at seven of the most compelling reasons that you should consider purchasing American Gold Eagle coins today.


1. Gold Coins are a “Pure” Asset

Almost every asset has a variety of variables that will affect its overall worth. Whether it is stock in a new company or the U.S. dollar, the future value of these assets is not always guaranteed. An American Gold Eagle, on the other hand, has intrinsic value that will not diminish due to a single company collapsing or the credit rating of a country going down.


2. Geopolitical Uncertainties

Gold coins will not just maintain their value when global finances have become shaky, they will also maintain their value when geopolitics become unpredictable. This is one of the reasons that gold is often referred to as the “crisis commodity” due to the fact that it is a relatively safe haven in an otherwise erratic economy.


3. Mining and Production is Down

While there will always be dips in the mining of gold and production of gold coins, the past few years have shown a general downturn in the distribution of gold. For those that invest quickly, these means that prices will continue to increase, especially if mining output remains low. The average mine takes upwards of 7 years to come into full production, which results in a welcome increase in value for some time.


4. Portfolio Diversification

Anyone who has started to consider portfolio options will quickly see just how important diversification is. Long gone are the days in which a handful of bonds or stocks in a single company are suitable for increasing one’s wealth. Those that purchase American Gold Eagles will have a unique and lucrative addition to their overall assets.


5. Gold Coins are Portable and Liquid

When purchasing coins from Rosland Capital, gold coin owners will have a tangible and liquid asset at their fingertips. Gold coins can be stored in any secure location and can be moved at any time. For those that would like to return to cash at any point, gold coins are some of the most liquid assets and can be immediately sold in almost any market.


6. A Potential Return to Gold-Backed Currencies

Governments throughout the world are coming under increasing pressure to return to gold-backed currency. While not every nation is going to immediately make the transition from fiat currency to a gold standard, even just a few growing economies could increase the value of gold dramatically if they make this transition.


7. Increased International Demand

China and India are the two largest consumers of gold in the world, and both of their populations and economies are on the rise. Any gold coins and gold products will increase in value due to international demand, and this means that the booming populations of China and India will help to maintain a steady increase in the value of this precious metal.


These seven reasons are just the tip of the iceberg when it comes to the value of gold and gold coins. Those looking to diversify their portfolios and protect their wealth should take a closer look at this option.



7 Reasons to Buy Gold Coins

Tuesday, December 9, 2014

Lead times for the Apple iPhone 6 and 6 Plus | Bosmol Social Media News

Apple iPhone 6The Apple iPad Air 2 and the mini 3 were recently announced last month. Both these products are found to be having short lead times. Across countries such as Canada, USA, Australia, Japan, Singapore, Hong Kong, China, France, UK and Germany, the lead time for the iPad Air 2 is of 1-3 business days whereas for the mini 3, it is a total of 24 hours. Over a year ago, the iPad Air had lead times of 5-7 working days after a week of their availability. The Retina mini too had lead times ranging between 5-7 and 5-10 working days a year ago. The two options to suggest this could be that either the company had manufactured a number of units for the first day of sales or the demand did not rise for the product.


Out of the 15 Apple websites of various countries were checked, it was found that for the iPhone 6 and 6 Plus, lead times did not change. For the iPhone 6, lead times are around 7 to 10 working days whereas for the 6 Plus, the lead time is 3-4 weeks. On the Verizon website, the lead time for the iPhone 6 had four different models, each having similar or shorter lead times than one week ago and with three of them being even longer. The iPhone 6 Plus lead times had 6 models with lead times shorter than a week ago with one model having longer lead times.


On the AT&T website, lead times for both the iPhone 6 and 6 Plus remained the same. The model for the iPhone 6 with 16 GB had a lead time of one to two weeks’ worth of working days; the 64 GB model had lead times of 21-28 working days and the 128 GB had the shortest lead time of all with 3-5 business days. The iPhone 6 Plus had 28-35 working days lead time for all three of its models i.e. the 16 GB, 64 GB and the 128 GB models.


iPhone 6 lead times for spring have increased with 64 GB models going from 2-4 weeks of lead time to 4-6 weeks of lead time. 2 out of the 3 128 GB models have also experienced the same. The iPhone 6 Plus models had their lead times shortened to 2-4 weeks for the 2/3 64 GB models.


The longest lead times are found to be associated with the 64 GB models on the websites of AT&T, Verizon and Vodafone. This indicates that these have the highest demand. With the configurations for the iPhone 6 being more than $100 in comparison to other iPhones, and with the 64 GB memory upgrade costing $100 over the $200 charged previously, customers are preferring to opt for upgrading their phones rather than sticking with their 16 GB models. This has also caused the average selling price of the iPhone to reach $603 this past September. With Apple and its suppliers continuing to increase production, the average selling price for the upcoming December quarter should increase once again.


Lead time is very important for every business and should be as short as possible. No customer would like to wait long periods of time to get their hands on any product that they may have purchased. The same applies for Apple iPhones. With the demand being so high for these phones and with their popularity constantly on the rise with newer models being released, every buyer wishes to own the phone as soon as it is released; not having to wait a number of weeks after placing their order to get their hands on the product. All customers want their products delivered to them as soon as possible which is why Apple and other companies need to keep the lead time for their products short. Not only would this keep customers satisfied but it would prevent the company from getting an image of one which does not give out its products on time. Every business needs to be efficient in terms of its production and sales and if they are unable to match with the demand, the demand is eventually likely to decrease. Thus to avoid this issue, shorter lead times should be the goal.



Lead times for the Apple iPhone 6 and 6 Plus

Tuesday, November 25, 2014

The Microsoft Band in the Wearable Smartphone Market | Bosmol Social Media News

Microsoft BandRecently, Microsoft brought a surprise to the tech world by introducing a fitness tracking wristband which comes with an app and cloud computing technology which can track fitness and health related data and the best part is that it is actually very good. The band costs $199 and is proof that the company wishes to integrate its Microsoft Health platform with other items, which can be worn such as the Jawbone along with gathering data from Samsung Android and iPhone devices.


In comparison to its competition, this band is a full-featured device, which might actually be considered as the most flexible device available. It contains notifications for incoming calls and text messages, emails as well calendar items along with fitness tracking which included monitoring the heart rate. This feature is still considered to be quite rare in a number of other fitness bands.


The band also tracks steps, estimates the number of calories burned during a certain exercise and has a GPS system built in which can track the cycling or running route you use. It even has the ability to track your movement while you sleep.


A number of other features can be achieved by pairing the band with a Windows Phone such as the ability to use voice commands to activate Cortana which is a digital assistant similar to Siri and Google voice controls. Text messages can also be replied to using your voice.


It would be difficult to find another band which does the same things that the Microsoft Band performs and that too, across a range of platforms. The Pebble Smart Watch, while working on Android and iOS does not include advanced fitness features which are found in the Microsoft Band. The Fitbit Flex and Jawbone Up have apps on Android and iPhone however these do not have the smart-watch style of notifications. Similarly, the Gear line of devices by Samsung which includes the GearFit works only with Galaxy phones. The Apple Watch too only works with iPhones. Hence, the cross platform compatibility is a very smart move taken by Microsoft along with some of the features it has built into its Health app.


The workouts are not very easy to navigate and you can have only one workout on the band at one time. However if you plan ahead, it is good to know which workout is next without having to check the phone to see what workout is next.

The battery life is also quite good in comparison to other smart watches. Microsoft has promised 48 hours and slightly more can be achieved if the time display is kept off for most of the time. The band is also made to be dust and water resistant.



The Microsoft band however is not very attractive. The design is quite blocky and industrial with a thick rubber band. The middle of the band contains a power button while there is an action button on the right side of the display. Three sizes are available; small, medium and large and a sliding clasp allows the band to be adjusted so that it can fit well.


The band is the most comfortable when it is worn with the screen on the inside of the wrist which is opposite to the way you would normally wear a watch. This is not too bad as it makes notifications more subtle.


The interface of the watch is similar to that of a Windows Phone; you can customize the band by selecting the color of the screen and the design of the background. The tiles on the touch screen of the band can also be customized; it can display up to 12 screens which includes texts, emails, calls, calendar invites, running data, exercise, sleep, weather, guided workouts, Twitter and Facebook notifications.


Overall, the device works well and the apps are easy to navigate and the heart rate monitoring is certainly a novelty which gives the device an edge.


Brooke work as parenting expert and author has earned her a dedicated flock of readers who are hankering for the latest news and review about Latest tech. Her work turns around the latest in cellphone tracking app like www.theonespy.com



The Microsoft Band in the Wearable Smartphone Market

Tuesday, August 5, 2014

13 Ways To Get Online Customer Reviews | Bosmol Social Media News

Online Customer ReviewsReviews for a product, business, service, or anything else are vital now a day. Especially with the ease of simply doing a Google search to find thousands of reviews from multiple 3rd party websites. It can be treacherous as there are many false and paid reviews out there, so you must always be skeptical and browse through a few sources before making a final decision as a consumer.


As a business you are always striving to obtain more reviews. As more reviews transpires into trustworthiness, which equates to sales. More sales = more revenue. A win-win situation has arisen, but how do you obtain these reviews?

You do not want to come of as pushy or begging for reviews, so what is the secret. We all know upset customers will leave a review, whereas satisfied customers are less likely to leave any feedback. How do we get around this problem? Listed below are some of the techniques I have used in the past for clients and have seen great success.



  1. Ask Customers – This is one of the easiest and most effective way to obtain reviews. Ask the client what they think of your service and if they would post a review online (as long as thy are a happy client)

  2. Act Swiftly – Do not wait a couple of days or weeks. When getting customers to leave reviews it is important that it happens that day or a few days later. Anything longer and the customer will have forgotten about it and moved onto something else.

  3. Emails – Sending out emails is a great way to connect with past, future, and existing clients. It is always good to email clients after finishing a project, completing a job, selling a product to make sure everything is working properly. In this email you can offer links to your review sites such as Yelp, Google Maps, your own site, etc.

  4. Extra Functionality –Many sites offer users that leave reviews new products that may be of interest to them. Amazon is big on this; when you leave a review you will be shown products tat go along with that product already purchased. This simplifies the buying process.

  5. Publish Reviews – Everyone likes to read reviews about what your business has to offer from third party sites, but it is often helpful to crate a reviews page on your website. Create a section devoted to customer testimonials where users have the option to add their own reviews. This adds a sense of trust and confidence to potential buyers.

  6. Third Party Reviews- It is a great idea to add a live stream of reviews from third party authority sites such as Yelp, Google Maps, YellowPages, etc.

  7. Incentives – Often times, especially for new businesses, it is a good idea to offer an incentive to users that leave reviews. These can be a percentage off their next order, money off a service, or anything else that can be a bargaining tool. This is a good short-term plan, but in the long run ti can backfire. If someone outs that your are offering free services for positive reviews your creditability can be ruined.

  8. Samples – Free stuff is always something will admire, but like the above scenarioit can backfire. If it does backfire your company is in a lot of trouble and this type of online reputation management is difficult to repair.

  9. Borrow Reviews – If your company is selling a specific type of product that is popular amongst consumers you can take reviews from the company website and third party sites such as Amazon, eBay, Overstock, and others as factual reviews. Just make sure to give credit to the sites where the reviews were taken from. Once your business has been established and has original reviews you can remove those taken from third party websites.

  10. Using Social Media- Many companies do not realize the power and influence social media sites have on their brand appearance. Many times people will do a company search and the top sites will be the company’s site along with their social media channels. This means having a positive influence on these channels is vital. Make sure posts from users on social media sites are appropriate and if not respond to them accordingly. Do not be hastily, but simply try and resolve any issue.

  11. Reach Out – Find people who have reviewed similar products or services and see if they would be willing to write a review for you. This is a great tactic, as the people you are targeting have already shown an interest and are most likely knowledgeable in the field. This is great for credibility, especially if you find influencers in your niche to leave a review.

  12. Keep it simple – Make it easy for users to leave reviews. This means giving users options to leave reviews on different third party sites. Post the URL’s to your Yelp pages or another sites. Do not make users search the web as they will often times be discouraged and give up. The easier it is to leave a review, the more likely you are to receive that review.

  13. Buying Reviews –This is something that occurs all the time, but is highly frowned upon. We do not recommend ever using this tactic, as it is deceitful and unethical. Make sure to obtain real, truthful reviews. Unfortunately, there is a large market for fake reviews. People will spend thousands of dollars to get reviews removed or hidden. It is a deceitful tactic, but unfortunately there is no way to thwart this currently.

By following these techniques your business will see your review count skyrocket. Reviews are a way potential buyers gauge if something is worth their investment. Therefore it is vital to get positive reviews for your business using the above techniques.


What techniques do you use to grow client testimonials for your online business?



13 Ways To Get Online Customer Reviews

Thursday, July 31, 2014

5 Steps To Maximize Infographics Exposure | Bosmol Social Media News

Infographic Promotion TechniquesJust like with building a website; no one will find it without the proper marketing. The same goes for infographics. If you research and design the best infographic, but have no way of marketing it to the public more often than not it will fail. This is an unfortunate truth, but following the steps below can help avoid such infographic pitfalls.

  1. Research – Make sure to do your homework when it comes to researching a subject. Cite your facts and double check for accuracy. The last thing you want is to spend hours of time designing a misinforming infographic. Always check where the numbers came from and make sure it makes sense.

  2. Design – This is the most important stage of an infgraphic. Without a good design all the time and effort is gone to waste. You need to find a way to organize all the data in a clear and concise way that is easy to read. It must make sense and flow throughout the entire infographic. This can be difficult and takes practice.

  3. Publish – You want to publish the new infographic on your website or blog first as a way to get credit for having the first copy. This is for SEO purposes and will help your infographic rank in Google and other search engines. Write a few paragraphs of text before and after the infographic as the search engines love to see original content and the infographic can back up the text. A few paragraphs are all you need here. Below the infographic you want to have a click to embed box where people can copy a strip of HTML code and paste it directly to their website and have the infographic appear with credit back to your site. This is the beauty of an infographic. Also, you want to have social sharing buttons on this page so others can like, tweet, share, pin, etc. the infographic to their personal social networks.

  4. Directories – After you have added the infographic to your own website or blog you want to begin to distribute it across the web. This means finding infographic sites such as infographic.ca or free image sharing sites such as flickr. There are thousands of websites available so pick and chose those that receive high volumes of traffic and those that are niche related as these will have the biggest impact on your search engine rankings and exposure online.

  5. Press Release – After all of the above steps have been completed it wise to craft a press release about your newly created infographic. Write an original AP style piece and submit it to free and paid press release directories across the web. This will bring in an influx of new traffic and backlinks to your website.

By following these steps you will maximize the exposure your infographic gets to the world. It is just like building an amazing website, if no one is going to it then it is useless. The same goes for infographics. You can spend tens of thousands of dollars doing the market research and creating the infographic, but without the proper exposure no one will see it.




5 Steps To Maximize Infographics Exposure