Tuesday, December 8, 2015

HTTPS On Blogs and SEO: Is It Really Necessary?


Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that websites that people access from Google are secure . To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters. But while HTTPS may offer a thin layer of security to e-commerce websites and any website that uses even a simple shopping cart, it is opinable that it may also make sense to implement on blogs and static websites that don t ask the end user for sensible information. Michael Martinez published an interesting post on why HTTPS doesn t ensure 100% protection and why all the enforcement is technically meaningless on static sites, since they don t collect user data. As for SEO, only bloggers and webmasters who care about the small ranking signal may be interested in making the switch from HTTP to HTTPS. The others may still find it irrelevant and a waste of
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