It s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the most important traffic source is your blog. That s why an optimal internal linking strategy can only bring benefits on both your on-site and off-site traffic. Let s see why. It s Traffic, It s SEO The vitality of your blog starts on your blog itself. When you take care of your blog and you put your visitors first, you will do anything in your power to make your blog irresistibly interesting and to offer your visitors all you can to keep them from visiting other resources but the content you offer. That doesn t mean you shouldn t add outbound links at all, only that your own content is your priority instead of outside resources. A clever use of keywords and inter-posts linking wi
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